Challenges with lack of lead management
Manually hunting for leads, updating your database, typing out emails, and following up can get exhausting, especially if you are looking to expand your business. Without an efficient lead management system, you will find it hard to identify lead leakage.
Lack of visibility into leads
Customers often have poor experiences because sales and marketing teams cannot view customers as a total of their touchpoints.
Manual lead qualification
Your team doesn't have a process or methodology like ranks and scores to qualify and unqualify leads, thereby losing productivity.
No insight into lead’s activities
You aren’t tracking the prospect’s activities on your website, product, and email; losing your potential buyers.
Difficult to convert leads
Your sales and marketing teams miss follow-ups, send delayed responses to queries, and test prospects' patience.
Lack of lead nurturing
Your team does not understand the prospects' requirements and hence are unable to send timely emails and build lasting relationships.
Your CRM or spreadsheet is filled with duplicate lead entries, which might result in essential leads slipping through the cracks.