Kirsty Trail is the VP, Customer at Hootsuite. Kirsty discusses a very important and relevant topic at the #CustomerFirstSummit. She delves into digital transformation and mapping customers at every point in their digital journey.
You will see her talk about
The opportunities and challenges with the ‘Digital natives’ generation
The nitty-gritty of the social customer journey
How they set up their support team and nailed customer experience?
Real life examples of how their ‘social listening’ helped them come up with viral marketing campaigns
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