Expert-Led Discussions. Local Networks. Actionable Insights.

Today, customers hold the power to become either brand advocates or detractors based on a single bad experience. Meeting customer expectations seamlessly every single time and on channels they prefer has become table stakes for businesses to demonstrate their commitment to customer engagement. 

In the midst of this customer-centric revolution, join us at this invite-only event as we provide a deep dive into Customer Experience through sessions that explore trending themes such as 360-degree view of the customer, the future of customer engagement, and Customer Experience (CX) automation.

Exchange learnings and best practices with industry leaders and CX experts from the region to better understand the expectations of the new-age digital customers and how businesses can create successful customer engagement programs. Experience the Freshworks customer-for-life mantra in action and hear from people who care about customer experience as much as you do.

Leverage Contextual Support and Cloud Telephony to Empower Agents and Create Memorable Customer Experiences

Deliver Stellar Support

Contextual support that allows you to reach customers easily with advanced functionalities such as live dashboards, WebRTC, call tracking and call masking.

Simple Setup

Cloud telephony requires no additional infrastructure for setup, nor does it need any when it’s time to scale operations.

Manage and Monitor

Stay in control with powerful call management and custom monitoring systems that equip you with valuable data for planning and decision-making.


Wednesday, March 4th

8:30 AM - 9:15 AM

Networking and Breakfast


9:15 AM - 9:30 AM

Welcome Address

Krishanth Thangarajah, ISV Partnerships, Freshworks

9:30 AM - 10:00 AM

Opening Keynote - Introduction to how Customer Experience has Evolved in the Past Decade

Aditi Ravi, Channels Lead, MENA, Freshworks

10:00 AM - 10:20 AM

Ziwo Value Proposition — Features & Roadmap

Renaud de Gonfreville, CEO & Charu Pandey, Digital Marketing Manager, ZIWO Cloud Call Center Software

10:20 AM - 10:40 AM

Freshworks Overview — Features & Roadmap

Karthik Krishna S, Senior Partner Sales Engineer, Freshworks

10:40 AM - 11:00 AM

Chat over Coffee Break


11:00 AM - 11:30 AM

Video Case Study of Ziwo + Freshworks Integration

Tamer Marshoud, Customer Success Manager, ZIWO Cloud Call Center Software

11:30 AM - 12:00 PM




Venue & Location :

The Address Dubai Mall

Sheikh Mohammed Bin Rashed Boulevard, Downtown Dubai, 31166 - Dubai - United Arab Emirates

Find it on Google Maps




Will there be opportunities to have one-on-one sessions with speakers and thought-leaders?

Absolutely! We have product training sessions, apart from which you can book a one-on-one deep learning session with our product experts.

Will the event be live-streamed?

Unfortunately, it will not be live-streamed, which is all the more reason to be there!

Is there a dress code for the event?

We suggest anything comfortable, on the lines of business casual.

Will there be on-the-spot registrations?

No, there will be no on-site registrations. 

Will food be provided at the event?

We will provide breakfast at the event. 

What time should I be there?

Registrations open at 8:30 AM, followed by breakfast & networking. The event will officially begin at 9:15 AM.

Is there anything I need to bring to the conference?

You can bring your laptop or mobile device if you would like to use them during the course of the conference. Our sessions are going to be interactive and fun, so gear up as you would prefer!

Is there a hashtag I can follow and use for everything related to The Experience Roadshow?

Yes, follow the #Freshworks #Ziwo #ExperienceRoadshowDubai for all our social media updates.