Expert-Led Discussions. Local Networks. Actionable Insights.

Today, customers hold the power to become either brand advocates or detractors - based on a single bad experience. Meeting customer expectations seamlessly every single time and on channels they prefer,has become table stakes for businesses to demonstrate their commitment to customer engagement. 

In the midst of this customer-centric revolution, join us at an exclusive invite-only Breakfast & Networking meet where we discuss the significance and business impact of winning customers for life in this digital era. Exchange learnings and best practices with industry leaders and CX experts from the region to better understand the expectations of the new-age digital customers and how businesses can create successful customer engagement programs. Experience the Freshworks customer-for-life mantra in action and hear from people who care about customer experience as much as you do

Here's what you can expect

Drive Away With Great Value


Discuss new CX  best practices, insights & use cases, to build a successful customer engagement strategy for your brand 

Be Inspired

Hear actionable advice and tips on how to win & retain customers from industry leaders & CX experts


Interact with peers and industry leaders about your CX challenges, and connect with people who care about customer experience as much as you do


Wednesday, January 29th

8:30 AM - 9:15 AM

Registration and Networking


9:15 AM - 9:30 AM

Welcome Address

Sachin Menon, Regional Manager, Freshworks

9:30 AM - 9:50 AM

Opening Keynote - The Art of Creating Customer-for-life in a Digital World

Vishal Chopra, Field Marketing Head - MEA, Freshworks

9:50 AM - 10:30 AM

Panel Discussion - Delivering on the Digital Experience

Panelists - Sundar Raman (Director of Technology, Museum of the Future), Arvind Tadimalla (Head of CS Transformation, Kuwait Food Company/Americana Foods), Moataz Elagizi (Head of Customer Care,Tabby), Pratyush Shastri (Senior Manager, Marketing, Alliances & Customer Experience - MEA, Ensure Services

10:30 AM - 10:55 AM

Networking Break


10:55 AM - 11:05 AM

Product Spotlight - Future of Customer Engagement

Aadhithya Nelavai, Head of Sales Engineering-MEA, Freshworks

11:05 AM - 11:20 AM

Closing Note



Venue & Location :

The Address Dubai Mall

Sheikh Mohammed Bin Rashed Boulevard, Downtown Dubai, 31166 - Dubai - United Arab Emirates

Find it on Google Maps




Will there be opportunities to have one-on-one sessions with speakers and thought-leaders?

Absolutely! We have product training sessions, apart from which you can book a one-on-one deep learning session with our product experts.

Will the event be live-streamed?

Unfortunately, it will not be live-streamed, which is all the more reason to be there!

Is there a dress code for the event?

We suggest anything comfortable, on the lines of business casual.

Will there be on-the-spot registrations?

No, we do not have on-site registrations.

Will food be provided at the event?

We will provide breakfast at the event. 

What time should I be there?

Registrations open at 8:30 AM, followed by breakfast & networking. The event will officially begin at 9:15 AM.

Is there anything I need to bring to the conference?

You can bring your laptop or mobile device if you would like to use them during the course of the conference. Our sessions are going to be interactive and fun, so gear up as you would prefer!

Is there a hashtag I can follow and use for everything related to The Experience Roadshow?

Yes, follow the #Freshworks #ExperienceRoadshowDubai for all our social media updates.