All videos Rachael McBrearty

Rachael McBrearty

Rachael McBrearty is the Chief Customer Officer at LeanData. Rachael talks about connecting customer experience to revenue growth and the return on customer experience(RoCX). She reveals the five strategic questions that top businesses seek to answer to understand the link between CX and revenue. She also talks about using the concept of ‘share of wallet’ in alliance with CX to improve revenue.