Aaron Ross is a Sales Leader, Influencer, International Speaker and author of the best-selling book "Predictable Revenue" - dubbed the "Sales Bible of the Silicone Valley", He is also the co-CEO of Predictable Revenue Inc, which is an outbound success company that ensures businesses have success in building an outbound prospecting program that creates sales growth.
In this session, veteran sales expert Aaron Ross talks about when an organization should focus on outbound sales efforts to grow their business, whilst still maintaining the model of funneling quality leads by focusing on the idea of sales specialization. He also covers:
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