All videos CX201: How to Map Customers at Every Point in their Digital Journey
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About the speaker:

Kirsty Traill is the VP of Customer at Hootsuite. As the VP of Customer, Kirsty is responsible for customer support, customer experience, customer insights, VoC, customer marketing and customer advocacy. Hootsuite is the most widely used social media management platform. They have 16+ million customers and are recognized as a leader in social media management by Forrester, one of the most influential research and advisory firms in the world. Their battle-tested technology, extensive ecosystem, and social DNA help organizations create human connections at scale.

About the session:

Customer journeys are no longer linear. A deep understanding of the new customer journey in the digital age is essential to deliver seamless customer experiences. Listen to Kirsty's views on mapping the digital journey of customers and how to support them at every touch point. In this session, she covers: