All videos CX302: Why You Need a Customer-in-office Program
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About the speaker:

Sangram Vajre is the co-founder and chief evangelist of Terminus. Before Terminus, Vajre led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. He's also the author of Account-Based Marketing For Dummies and is the mastermind behind FlipMyFunnel.

Terminus is the leader of the account-based movement. They help their customers transform B2B marketing by focusing sales and marketing resources on the best-fit, most likely to buy segments of their addressable market. Their platform empowers marketing teams to easily build, operate, and measure scalable account-based initiatives that drive quality growth.

About the session:

Building a culture of customer-centricity starts with building great relationships with your customer. Learn how you can create a lasting relationship with customers by inviting them to the office and making them feel important. In this session, Sangram talks about: