The technological evolution of CRM
Software on the server/cloud
CRM systems were initially hosted on physical servers. But, by 2017, 87% of the business moved to cloud CRMs. With cloud CRM, you can buy the software on a subscription, customize it, and not worry about the costs of server management.
For your desk and on the go
CRMs are mainly web-based applications. They’re still developed primarily for desktops and laptops, but now they’re also optimized for mobile. Most CRM systems are available as mobile apps on Android and iOS.
A tool that supports integrations
CRM works at its best when you integrate with other tools such as marketing automation tools, billing software, helpdesk software etc. Unlike spreadsheets and email, CRMs let you collaborate swiftly and in real-time.