When we use game strategies and mechanics in non-game scenarios, such as in business processes and the workplace, it is called Gamification. It is usually used in recruitment, onboarding, employee training and development, mainly to engage employees.
Based on a Gallup survey, less than one in 10 employees are engaged in their jobs. Remaining folks are either not engaged or actively disengaged, which is the most harmful form of engagement. The idea is to make use of gamification mechanics to engage employees, motivate them and solve their problems.
Gamification can be addictive to people of all generations, according to Karl Kapp, the author of Gamification of Learning and Instruction. They play a key role in building teams and stronger relationships within them. It helps develop collaboration, recognition, needless to say, a fun, engaging activity. They usually involve goal setting, rewards and feedback, competitions, hackathons etc.
This gives employees a sense of achievement and fulfillment at the job, helping them work to their full potential. In fact, according to a survey by Talent LMS with 526 respondents, 83% of employees who received a gamified training felt motivated, and 61% of employees who had a non-gamified training felt bored and unmotivated. That’s not all. 78% felt that the company becomes more desirable if it had a gamification process.
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