Enabling customer success when the whole world is your audience
When a giant multinational conglomerate specializing in hardware and high tech enters the Saas business, things massively change. The center of all the change is the customer — new processes, touchpoints, and the need for a unified experience.
David Sakamoto joins us to talk about:
- How Cisco delivers customer success at scale
- Segmenting customers when the world is your audience
- Lessons smaller businesses can apply from Cisco’s customer success philosophy
- Why culture needs to be at the forefront of the change, and
- The most important trait needed in a customer success candidate