Tags: LinkedIn marketing, growth, growth experts, LinkedIn, Marketing, best practices
Dennis Brown is a podcaster, an author and a serial entrepreneur who is a LinkedIn evangelist and consultant. He hosts the podcast Growth Experts - https://www.askdennisbrown.com/podcast/.
LinkedIn is different from other social media networks. It has over 575+ million users, with more than 260 million monthly active users. Of those LinkedIn users who are engaging with the platform monthly, 40% access it on a daily basis.
LinkedIn is used more than a plain networking site. Many brands and individuals use LinkedIn for lead generation, engagement, branding and so on. It’s a complete marketing genie if you get an effective hang of the platform and learn to use it optimally. After all, users spend an average of 17 minutes only on LinkedIn daily.
Our guest has an interesting connection with LinkedIn. His journey started with having an aversion towards social media to becoming a LinkedIn consultant. In this podcast, we cover aspects of LinkedIn marketing, creating a solid LinkedIn profile, getting leads from LinkedIn, paid ads on LinkedIn and so on.
[6.36] -- Dennis' story from detesting social media to becoming a LinkedIn consultant
[13.55] -- Creating a solid LinkedIn Profile - A picture is worth a thousand words
[20.37] -- Improvement on LinkedIn
[22.22] -- Abishek & Dennis on LinkedIn messaging
[27.57] -- Advantages and disadvantages of Sales Navigator
[30.31] -- Keyword optimization for LinkedIn. Yay or nay?
[34.05] -- LinkedIn algorithm - virality and engagement of content on LinkedIn
[39.05] -- Customer market using LinkedIn
[45.56] -- Thoughts on LinkedIn ad & paid advertising
[48.58] -- Tech stack recommendations for Linkedin
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