Tags:  Video Marketing, Video ABM, Video marketing measurement
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About Tyler Lessard

Tyler Lessard is the VP of Marketing at Vidyard, a video technology platform. He has 15+ years of experience in B2B marketing, brand, and video.

Making your BOFU metrics better - Associating videos to individual accounts

Video personalization is evolving to become the full proof solution for quality lead generation. The perceived limitations like spending $$$$ to outsource videos and thinking about videos for only a big brand campaign is a thing of the past now. Tyler joins us to talk about:

  • How to build a culture where people aren’t intimidated to incorporate videos
  • Why the goals for any video campaign shouldn’t be views but conversion
  • How to associate videos to individual accounts
  • How to increase the lifeline of videos, and
  • How to take your video marketing to a next level: a 3-step approach

Listener notes

[01.46] -- The evolution of video marketing
[05.10] -- Targeted text emails and display ads don’t stand out
[06.00] -- The key to ABM programs today
[06.30] -- The case of one-to-one videos in sales
[09.10] -- Leverage your own employees to produce video
[10.32] -- How Vidyard has created a video culture
[13.27] -- Proactively thinking videos
[16.31] -- Now: “Video complements text.” Future: “Text supports video.”
[19.12] -- Metrics to track for videos
[22.05] -- How to maximize your BOFU metrics
[24.20] -- Increasing the lifeline of videos
[30.05] -- They ask you answer
[31.05] -- MarketingProfs
[31.37] -- Andrew Davis
[32.16] -- Quality for modern marketers

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Mind The Gap is brought to you by the team at Freshchat. We start conversations with experts and hustlers on growth, marketing, and customer experience to identify gaps in these domains and tips on how to close them. Write to us at mindthegap@freshchat.com or send us a message with your feedback and any suggestion you have on topics or guests.

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Head of Product Marketing, Freshchat

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