Once you have zeroed in on a good CRO suite for email delivery, you need to set a schedule for delivery. It is best to stagger email delivery in batches, and keeping in mind customer time zones. Your marketing automation suite will be able to suggest the best slots for delivery, based on a number of factors and previously collected data.
Send the email:
For the moment, you’re done. The campaign is sent, and you need to wait for the numbers to come in for analysis and review. Take a breather.
Review the analytics:
Your suite’s dashboard will generate statistics for your campaign. There are certain KPIs that you will need to monitor, and which will paint a picture of either success or failure of your campaign. We describe each of these metrics in detail, later on in this article.
As is the case with any endeavor, don’t expect to get your email marketing campaign perfect the first time around. With luck and a great deal of planning, you can reasonably expect it to be fairly good. However, the true key to cracking a successful email marketing campaign is to keep on innovating and improving, using the insights gleaned from many sources to refine each subsequent time.