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Freshmarketer’s A/B testing fares better than that of Google Optimize by allowing you to set multiple goal metrics and run as many experiments that you want. You can also import goals from Google Analytics and set up heat maps on your experiment pages to understand your website visitor interaction.
With Freshmarketer, you can test multiple pages hosted on different URLs to identify the ones that work for you. You can also set up integrated heat maps on all your experiment pages and identify the source of traffic on your variation pages.
Freshmarketer helps you provide personalized experiences for your website visitors. With advanced targeting features, real-time reports and proactive previews, wow your audience by giving them what they want at the right time.
Before starting your A/B tests, Freshmarketer renders profound insights on what to test on your web pages with heat maps. These heat maps are dynamic and capture your visitor’s interaction on every part of your website.
Freshmarketer’s session replay provides inputs for your A/B tests by identifying what a visitor does on your website. They also validate your A/B tests by letting you know if your experiments worked.
Forms in your websites facilitate conversions. It is also the place where maximum drop-offs happen. Freshmarketer’s advanced form analytics feature helps you iterate your forms according to your visitors’ preferences to achieve higher conversions.
Freshmarketer lets you create funnels that maps your visitor journey. You can experiment with different funnels by reordering, to identify the one that best works for your website and results in improved conversions.
Freshmarketer’s polls and feedback functionality helps you engage with your website visitors, understand their preferences and optimize your web pages accordingly. The data obtained from this feature can serve as great inputs for your A/B experiments.
“Freshworks CRM(previously Freshmarketer) and the Freshworks suite has allowed Knose to match an arguable leapfrog the incumbent’s customer engagement. Freshworks CRM (previously Freshmarketer) has made it easy to add customer engagement communications and push tasks to Freshdesk for our customer service team as we plan them. Where we haven’t been able to work out how to implement a process the Freshworks CRM's (previously Freshmarketer) customer success team has been very responsive and helpful.”
“Freshworks CRM(previously Freshmarketer) has been integral for the success of many of our campaigns. It’s enabled us to carry out extensive testing and gather insights very quickly, which we can then scale-up and roll out easily. It’s very adaptive – allowing us to divert traffic, start a/b testing and begin tracking engagement with minimal setup effort.”
“It’s a bang for your buck. You get the same feature set as that of other highly-priced CRO tools in the market. Freshworks CRM (previously Freshmarketer) is my all-in-one CRO hub.”
“I introduced it to the company I previously worked at after performing extensive research of all the tools out there. After my research, I quickly realized that Freshworks CRM (previously Freshmarketer) is the only non-enterprise level tool that offers not only advanced CRO and personalization features but also heatmapping, form analytics, and screen recording. At my previous company, we used to have Hotjar and VWO which we replaced by Freshmarketer and saved a significant amount of money whilst seriously increasing our capability. When I arrived at JLA, we were using Lucky Orange but we quickly switched to Freshworks CRM (previously Freshmarketer).”
“Our primary use-case that we wanted to be addressed by Freshworks CRM (previously Freshmarketer) was Personalization. But we were writing our own custom scripts to accomplish that. Eventually, we migrated to Freshmarketer and it worked like a charm. The product totally has our recommendation.”
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