Freshmarketer Vs.  Google Optimize 360 - A feature comparison

Freshmarketer’s A/B testing fares better than that of Google Optimize by allowing you to set multiple goal metrics and run as many experiments that you want. You can also import goals from Google Analytics and set up heat maps on your experiment pages to understand your website visitor interaction.

With Freshmarketer, you can test multiple pages hosted on different URLs to identify the ones that work for you. You can also set up integrated heat maps on all your experiment pages and identify the source of traffic on your variation pages.

Freshmarketer helps you provide personalized experiences for your website visitors. With advanced targeting features, real-time reports and proactive previews, wow your audience by giving them what they want at the right time.

Before starting your A/B tests, Freshmarketer renders profound insights on what to test on your web pages with heat maps. These heat maps are dynamic and capture your visitor’s interaction on every part of your website.

Freshmarketer’s session replay provides inputs for your A/B tests by identifying what a visitor does on your website. They also validate your A/B tests by letting you know if your experiments worked.

Forms in your websites facilitate conversions. It is also the place where maximum drop-offs happen. Freshmarketer’s advanced form analytics feature helps you iterate your forms according to your visitors’ preferences to achieve higher conversions.

Freshmarketer lets you create funnels that maps your visitor journey. You can experiment with different funnels by reordering, to identify the one that best works for your website and results in improved conversions.

Freshmarketer’s polls and feedback functionality helps you engage with your website visitors, understand their preferences and optimize your web pages accordingly. The data obtained from this feature can serve as great inputs for your A/B experiments.