Freshmarketer Vs. Google Optimize 360 - Which is better?

A/B testing

Freshmarketer’s A/B testing fares better than that of Google Optimize by allowing you to set multiple goal metrics and run as many experiments that you want. You can also import goals from Google Analytics and set up heat maps on your experiment pages to understand your website visitor interaction.

Comparison
Chrome Plugin
Experiment scheduler (schedule tests to start & stop at a specific time)
Shareable test reports
Analytics goals for testing
Unlimited projects / Subaccounts
Multivariate experiments

Split URL testing

With Freshmarketer, you can test multiple pages hosted on different URLs to identify the ones that work for you. You can also set up integrated heat maps on all your experiment pages and identify the source of traffic on your variation pages.

Comparison
Split URL tests
Multi-page tests

Personalization

Freshmarketer helps you provide personalized experiences for your website visitors. With advanced targeting features, real-time reports and proactive previews, wow your audience by giving them what they want at the right time.

Comparison
Geo targeting
Use of non-analytics goals
Access to Google Analytics audience segments

Heatmaps

Before starting your A/B tests, Freshmarketer renders profound insights on what to test on your web pages with heat maps. These heat maps are dynamic and capture your visitor’s interaction on every part of your website.

Comparison
Heatmaps

Session Replay

Freshmarketer’s session replay provides inputs for your A/B tests by identifying what a visitor does on your website. They also validate your A/B tests by letting you know if your experiments worked.

Comparison
Session Replay

Form Analytics

Forms in your websites facilitate conversions. It is also the place where maximum drop-offs happen. Freshmarketer’s advanced form analytics feature helps you iterate your forms according to your visitors’ preferences to achieve higher conversions.

Comparison
Form analytics

Funnel Analytics

Freshmarketer lets you create funnels that maps your visitor journey. You can experiment with different funnels by reordering, to identify the one that best works for your website and results in improved conversions.

Comparison
Funnel Analytics

Polls and Feedback

Freshmarketer’s polls and feedback functionality helps you engage with your website visitors, understand their preferences and optimize your web pages accordingly. The data obtained from this feature can serve as great inputs for your A/B experiments.

Comparison
Polls and Feedback