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One of the best practices of email marketing is to perform contact segmentation. Although Campaign Monitor lets you create segments based on contact attributes and email engagement, Freshmarketer is several steps ahead. Apart from the standard email activity-based segmentation, you can also build smart segments and filter contacts by website behavior, UTM parameters, and custom events that span over time, to drive personalized engagement.
Learn more about creating segments →
Campaign Monitor can not track user activities on the web. It registers email engagement like clicks, opens, delivered, unsubscribes, etc. But, it's impossible to send emails that are triggered by users' actions on your website. Without behavioral tracking, you can not fully leverage the power of automation.
However, Freshmarketer analyzes contacts' behavior based on the pages they have visited on your site or the forms that they have submitted apart from tracking email campaign-specific actions. For instance, you can send a follow-up email to contacts who played a feature video or downloaded an e-book on your website.
Learn more about website tracking →
Webforms are intrinsic to email marketing automation systems. Unfortunately, Campaign Monitor doesn't have web form tracking capability.
Instead of integrating with costly third-party software for this, Freshmarketer has it built-in and accessible at zero added costs.
It is supremely simple to use and does not require the intervention of your development team.
Learn more about web form tracking→
Apart from sending out email campaigns, Freshmarketer can also help you with website optimization. With robust features like heatmaps, A/B testing, session replay, and more, it is truly the solution for your company’s marketing needs.
With the entire package, marketers get the upper-hand while attracting quality leads and nurturing these leads through email marketing.
Learn more about conversion rate optimization →
Campaign Monitor's support is email-only on the 'Basic' and 'Unlimited' plans. You will find it challenging to reach their support personnel since chat support isn't an option, and support over the phone is only possible for their highest (Premier) plan.
For expert and personalized care, Freshmarketer has a reliable support team that can be contacted over email, chat, and phone. They operate 24x5 to answer your queries irrespective of the plan you subscribe to.
Note: Data as of October 2019.
# of Contacts
Campaign Monitor Basic
Campaign Monitor Unlimited
Campaign Monitor Premier
To get you started
Ideal for growing teams
Per month / billed
Best value for large teams
“Freshworks CRM(previously Freshmarketer) and the Freshworks suite has allowed Knose to match an arguable leapfrog the incumbent’s customer engagement. Freshworks CRM (previously Freshmarketer) has made it easy to add customer engagement communications and push tasks to Freshdesk for our customer service team as we plan them. Where we haven’t been able to work out how to implement a process the Freshworks CRM's (previously Freshmarketer) customer success team has been very responsive and helpful.”
“Freshworks CRM(previously Freshmarketer) has been integral for the success of many of our campaigns. It’s enabled us to carry out extensive testing and gather insights very quickly, which we can then scale-up and roll out easily. It’s very adaptive – allowing us to divert traffic, start a/b testing and begin tracking engagement with minimal setup effort.”
“It’s a bang for your buck. You get the same feature set as that of other highly-priced CRO tools in the market. Freshworks CRM (previously Freshmarketer) is my all-in-one CRO hub.”
“I introduced it to the company I previously worked at after performing extensive research of all the tools out there. After my research, I quickly realized that Freshworks CRM (previously Freshmarketer) is the only non-enterprise level tool that offers not only advanced CRO and personalization features but also heatmapping, form analytics, and screen recording. At my previous company, we used to have Hotjar and VWO which we replaced by Freshmarketer and saved a significant amount of money whilst seriously increasing our capability. When I arrived at JLA, we were using Lucky Orange but we quickly switched to Freshworks CRM (previously Freshmarketer).”
“Our primary use-case that we wanted to be addressed by Freshworks CRM (previously Freshmarketer) was Personalization. But we were writing our own custom scripts to accomplish that. Eventually, we migrated to Freshmarketer and it worked like a charm. The product totally has our recommendation.”
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