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Read our comparison to choose the best marketing automation software for your business
Marketers love experimenting and often prefer to tweak the email design, copy, layout, etc., to figure out the one that works the best. Vero offers limited WYSIWYG editing and templates, with no provision to edit layouts, themes, or designs effortlessly. Though you can upload custom HTML templates, the flexibility to modify them isn’t an option.
Meanwhile, Freshmarketer’s email campaigns are highly flexible and easy to design with an intuitive WYSIWYG editor. And with a whole range of templates to choose from, creating design-rich emails would be the least of your concerns.
Vero’s workflows might seem efficient enough to handle your automation needs. But automation isn’t just about sending emails. With Vero, you can configure workflows only to send messages. But with Freshmarketer’s journeys, you can also make changes to your email lists or update your contacts.
Also, Freshmarketer allows you to add multiple triggers to the same journey so that the same automation can start in multiple ways. This, however, is not possible with workflows in Vero.
The segmentation provided by Freshmarketer supersedes that of Vero. Freshmarketer’s segments are easy to create and takes no time to create and apply them to lists. Vero’s segments, on the other hand, take forever to apply to contacts’ lists. This difficulty would only be aggravated as your list grows.
Forms are the gateway to growing your customer base. It is only ideal that the leads captured and the subsequent messages that you send out, be present in the same tool. Freshmarketer can track your web forms and trigger email communication to the captured leads automatically, once the journey is set up. Vero does not offer any web form tracking functionality.
If you are building a marketing automation tool for *marketers*, you have to make it easy for them to use. Vero needs a significant contribution from your developers to get it to function smoothly. Whereas, with Freshmarketer, you can get started seamlessly, with no developer dependency.
Apart from being highly developer dependent, the UI and navigation aren’t as smooth as you would expect it to be.
“Freshworks CRM(previously Freshmarketer) and the Freshworks suite has allowed Knose to match an arguable leapfrog the incumbent’s customer engagement. Freshworks CRM (previously Freshmarketer) has made it easy to add customer engagement communications and push tasks to Freshdesk for our customer service team as we plan them. Where we haven’t been able to work out how to implement a process the Freshworks CRM's (previously Freshmarketer) customer success team has been very responsive and helpful.”
“Freshworks CRM(previously Freshmarketer) has been integral for the success of many of our campaigns. It’s enabled us to carry out extensive testing and gather insights very quickly, which we can then scale-up and roll out easily. It’s very adaptive – allowing us to divert traffic, start a/b testing and begin tracking engagement with minimal setup effort.”
“It’s a bang for your buck. You get the same feature set as that of other highly-priced CRO tools in the market. Freshworks CRM (previously Freshmarketer) is my all-in-one CRO hub.”
“I introduced it to the company I previously worked at after performing extensive research of all the tools out there. After my research, I quickly realized that Freshworks CRM (previously Freshmarketer) is the only non-enterprise level tool that offers not only advanced CRO and personalization features but also heatmapping, form analytics, and screen recording. At my previous company, we used to have Hotjar and VWO which we replaced by Freshmarketer and saved a significant amount of money whilst seriously increasing our capability. When I arrived at JLA, we were using Lucky Orange but we quickly switched to Freshworks CRM (previously Freshmarketer).”
“Our primary use-case that we wanted to be addressed by Freshworks CRM (previously Freshmarketer) was Personalization. But we were writing our own custom scripts to accomplish that. Eventually, we migrated to Freshmarketer and it worked like a charm. The product totally has our recommendation.”
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