Pardot Alternative | Friendly Freshmarketer vs Pricey Pardot

Advanced email editor

Email marketing is used to engage a large audience and large audiences require a supreme email editor. You won't be able to create personalized emails and send them to bulk audiences with Pardot's wonky controls and formatting issues. If you subscribe to Pardot, you are going to miss out on Freshmarketer’s easy to use drag and drop email builder.

With Freshmarketer you could create emails using custom coded templates or even upload an HTML/CSS file your developer sends you. Just before you hit send, make sure to test and preview your emails at no added costs irrespective of the subscribed plan.

Multiple database seats

The initial database seat in Pardot is 10,000 contacts. So, even if your team requires only 2000 contacts, you would still have to pay the entire subscription fee. With that said, Pardot isn't a pocket-friendly option for SMBs.

In contrast to Pardot, Freshmarketer accommodates many database seats. Coupled with it's flexible and scalable pricing, Freshmarketer is the best fit for both small and large businesses alike. Small companies grow into big companies with us. And big businesses choose us for our flexibility, scalability, and extensibility.

Powerful yet affordable in-house CRM integration

The Pardot and Salesforce integration may sound like a match made in heaven, but the investment involved isn't very budget-friendly. Freshmarketer provides an equally competent in-house CRM integration for half the price.

The two-way sync between Freshsales and Freshmarketer helps to improve the collaboration between the sales and marketing departments in your organization, hassle-free. They can work cohesively, with greater perceptibility into each team’s campaigns. The benefits of doing so are endless.

affordable yet powerful in house crm integration

Honest pricing

Pardot offers three plans with varying features. For any marketing automation tool, there are a few must-have features. These features are available only on Pardot's higher(pricier) plans.

Freshmarketer has only two plans- Free Forever and Garden (paid plan). The pricing is totally straightforward and what you pay is directly proportional to the number of contacts you require.

All-in-one marketing solution

Apart from sending out email campaigns, Freshmarketer can also help you with website optimization. With robust features like heatmaps, A/B testing, session replay, and more, Freshmarketer's CRO functionality helps you analyze, optimize and personalize your website experience. Freshmarketer is your one-stop destination to your company's marketing needs.

# of contacts	GROWTH	PLUS	ADVANCED
1000	$1250	$2500	$4000	$49
2000	$1250	$2500	$4000	$71
5000	$1250	2500	$4000	$105
10,000	$1250	$2500	$4000	$159
10,000+	Hidden pricing	Hidden pricing	Hidden pricing	View pricing

Transparent and affordable pricing Check it out

MONTHLY

YEARLY

Choose the number of contacts

1000
5000
10000
15000
20000
25000
25000+

SPROUT

To get you started

FREE

Forever

TRY FOR FREE

500 Contacts Included
Contact and List Management
Basic Email Builder
Web Form Tracking
Limited Conversion Optimization Features Funnel analysis, Form Analysis, Polls and feedback
Email Templates Library
Basic Segmentation
Behavioral Segmentation
Marketing Automation with Visual Journey Builder
Behavioral Targeting
Webhooks
Chat and Email Support

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GARDEN

Ideal for growing teams

$ 49

Per month / billed yearly monthly

TRY FOR FREE

Contact and List Management
Web Form Tracking
Drag-and-drop Email Editor
Email and Website Personalization
Email Templates Library
Marketing Automation with Visual Journey Builder
Basic Segmentation Segment your audience based on contact fields, email activity, lists and journeys
Conversion Rate Optimization Features Heatmaps, Session replay, A/B & split testing, Personalization, Form analytics, Funnel analytics, Polls & feedback
Dedicated IP add-on Priced at $199
Chat and Email Support
Transactional Emails
Webhooks
Behavioral Segmentation
Behavioral Targeting
Dedicated Account Manager

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ESTATE

Best value for large teams

$ 99

Per month / billed yearly monthly

TRY FOR FREE

Contact and List Management
Web Form Tracking
Drag-and-drop email editor
Email Templates Library
Email and Website Personalization
Transactional Emails
Marketing Automation with Visual Journey Builder
Behavioral Targeting Trigger email campaigns based on your audience's behavior on your website/application
Webhooks
Behavioral Segmentation Segment your audience based on their behavior on your website/application
Dedicated IP add-on Priced at $199
Unlimited Custom Domains Create separate domains for different departments/products/sub-orgs
Conversion Rate Optimization Features Heatmaps, Session Replay, A/B & Split Testing, Funnel & Form Analytics, Personalization, Polls & Feedback
Chat and Email Support
Dedicated Account Manager

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See what our customers say about us

“I introduced it to the company I previously worked at after performing extensive research of all the tools out there. After my research, I quickly realized that Freshmarketer (formerly Freshworks CRM) is the only non-enterprise level tool that offers not only advanced CRO and personalization features but also heatmapping, form analytics, and screen recording. At my previous company, we used to have Hotjar and VWO which we replaced by Freshmarketer and saved a significant amount of money whilst seriously increasing our capability. When I arrived at JLA, we were using Lucky Orange but we quickly switched to Freshmarketer.”

Daniel Trindade

Marketing Manager & Optimization Lead

JLA Group

Read the full story

“Our primary use-case that we wanted to be addressed by Freshmarketer (formerly Freshworks CRM) was Personalization. But we were writing our own custom scripts to accomplish that. Eventually, we migrated to Freshmarketer and it worked like a charm. The product totally has our recommendation.”

Sanjeeth R

Marketing Head

Exotel

Feature List	PLUS	ADVANCED
Drag and drop email builder
Device based email preview
Email Scheduling
Time zone delay sends
Email engagement reporting
Free trial			21 days
Chat support
Phone support
API support	Up to 25k calls/day	Up to 100k calls/day	Unlimited

Customer Service Suite

Freshdesk

Freshchat

Freshservice

Freshsales

Freshmarketer

Solutions

Our platform

Integrations

What’s New

Customer Service Suite

Freshdesk

Freshchat

Freshservice

Freshsales

Freshmarketer

Our platform

Integrations

Seeking an alternative to Pardot?

Uncover the benefits of switching to Freshmarketer

Advanced email editor

Multiple database seats

Powerful yet affordable in-house CRM integration

Honest pricing

Top notch Support

All-in-one marketing solution

Freshmarketer is one step ahead of Pardot. Here's how

Feature List

Compare the prices and decide for yourself!

# of contacts

Transparent and affordable pricing Check it out

Choose the number of contacts

SPROUT

FREE

GARDEN

$ 49

ESTATE

$ 99

See what our customers say about us

Daniel Trindade

A minute to set up. A lifetime of insights.