Partner Day 2026 | Berlin
An in-person partner meetup in Berlin, designed for real conversations, deeper connections, and meaningful collaboration. No crowded halls or generic keynotes, just focused time with the partners who matter.
Venue: Soho House, Torstrasse 1, 10119, Berlin
Time: April 29, 2026 | 9 a.m. to 3:30 p.m.
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Why attend
We’re bringing these roadshows to life to reinforce one simple truth: partners matter more than ever. As the market evolves, your expertise, local insight, and customer reach play a critical role in driving shared growth and impact.
Align vision
Maximize profitability
Accelerate growth
Meet the speakers
Rachna Gupta
Vice President, Demand Generation - Freshworks
Tim Britt
Vice President, Strategic Alliances - Freshworks
Sriram Subramanyam
Senior Director, Partner Marketing - Freshworks
Josh Lee
Senior Director, Global Partner Programs - Freshworks
Simon Morris
Senior Director, Solution Engineering - Freshworks
Maike Flathmann
Sr. Manager, Enterprise Sales - Freshworks
Jeroen Janssen
Sr. Manager, Solution Engineering - Freshworks
Lamia Oumeddour
Manager, Channel Sales - Freshworks
Agenda
Welcome address and objectives
Welcome address, Partner Day objectives & overview
Recognizing FY25 partner achievements and welcoming new partners to the program
Setting the tone for shared growth together in 2026
2026 company vision & strategic priorities
Key market trends & competitive landscape
Growth areas and opportunities
Product vision & strategy
Product vision & strategy across EX, Freddy AI, and CX
What’s coming in 1H'26 and what’s sellable now
How the company roadmap aligns with partner services opportunities
Coffee break
Networking and coffee
Partner and channel growth potential
Market opportunity & potential for partners
Evolving customer expectations
Partner-led growth & collaboration
Commission and Incentive updates
Go-to-market alignment: co-sell, deal registration, joint execution
Lunch
Lunch at the Soho House
Marketing priorities and enablement
2026 marketing direction and partner impact
ABM, Campaign-in-a-Box, MDF, and pipeline growth strategies
Sales assets, advocacy, and high-ROI campaigns to replicate
Proven plays that win
Demos that resonate by industry, CX/EX use case, and buyer context
Solutions to real business challenges to strengthen value perception
How to differentiate effectively and handle strong objections
Proven techniques to shorten sales cycles and drive conversions
Apply lessons from real partner-led successes to close more deals
Closing note
Key takeaways
Next steps for partners
Ongoing enablement and engagement roadmap