Freshworks Analytics: A lookback at 2021

What a year it has been! From the world going from remote to on-premise to hybrid, most of the business decisions were centered around data, about what is effective and what is not. In an era where most businesses scream “data, data everywhere – but no insights anywhere”, Freshworks helps its users stay on top of their data and also derive actionable insights. But doing so is no easy feat. Here is a quick snapshot of the data that was handled at Freshworks so that our users can handle theirs:

• Hundreds of reportable entities
• Thousands of data points supported
• Tens of thousands of reports
• Tens of millions of data queries are processed weekly through millions of widgets
• Billions of events consumed
• Petabytes of volume of data

All this was possible because our team of engineers, product managers, and designers were working relentlessly to build and enhance the product features all through the year. An overview of some of the key features that were built to create a delightful experience for our users.

Customization Made Easy

We understand that there can never be a one-size-fits-all approach, especially when it comes to reporting and analytics. There will always need to be tweaked to make analytics relevant to your business context and hence, we have features that help support customization to very granular levels to help make this possible.

• Chart Customizations

Create your own charts with a choice of colors for text, borders, backgrounds, transparency for widgets along with the option to add emojis.

• Image Widgets

Add images as widgets as a picture is worth a thousand words. Create a compelling visual story with data charts and accompanying image widgets.

• Better charting experience

Create your own legends with options to customize number, length and scale, along with a smoother UI with rich animations.

Faster data interactions

Time is of the essence to any business function and we have built features that can help make data interactions faster and easier with interactive and quick filters directly on the reports.

• Interactive Filters as Widgets

Filter data in a report by adding filter(s) in the form of List, Dropdown, Button, Slider, or Toggle depending on your criteria.

• Quick Filters for Widgets

Apply quick filters for widgets to view different cuts of data for different filter criteria regardless of your access controls to view or edit.

Accessible Insights

The world has evolved towards a remote workspace and users prefer working on the go with accessible insights at their fingertips. We have expanded our Analytics footprint to not just desktop devices but also mobile and enhanced the capabilities of Freddy for more powerful insights.

• Mobile Analytics

Access Analytics anytime, anywhere as it is now mobile compatible not just with your favorite widgets but also their underlying data.

• Freddy Recommendations

Our in-house AI-buddy, Freddy, which used to convert text commands to visual charts, can now offer widget and report recommendations based on usage patterns.

Insights In Sight

Summary

Data will always be a key aspect of driving business decisions. It was and will remain imperative for Analytics to ensure the insights are meaningful and updated and we, at Freshworks, would strive for nothing but the best for all our users.

Happy New Year!