You know it, we know it: A CRM is a huge investment. Businesses implement one for a quicker ROI and in the hope that it will make their sales teams more successful. Freshworks, in collaboration with Forrester, tried to understand whether this was really happening.
That’s not all we wanted to understand. We asked sales leaders everything (there was to know) about their CRM experience. And they responded. Over 300 of them. From the US, Europe and Asia.
2 years. After investing their time and money on their CRM for 2 years, sales leaders want to replace it;
Why? Because they fail to see a positive impact on sales productivity and new revenue;
Outcome? Leaders are lowering their expectations from their CRM solutions.
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