How leading organizations adapted their customer service during the Pandemic

In 2021, companies had to transform their digital strategy to adapt to the needs of changing customer expectations and a workforce going remote. Some brands were faster to act and clearly gained advantage.

Businesses had to redefine their customer service, facing an increase of engagement and requests on support channels like chat or email. Employees who could no longer come into the office needed to find ways to stay effective and collaborate while working remotely. Smart business leaders made the quick decision to invest in technologies and tools to enable their workforce to continue to deliver a great customer experience.

Amazing Customer Stories is a series of video interviews with innovative organizations providing insights on how they kept their businesses going during the Pandemic. Using Freshworks' products, customers like Brewdog were able to manage an increased number of inquiries while keeping customers and their teams happy – we call this delight made easy!