This series of Ask Me Anything (AMA) sessions sought to encourage e-tailers to transform their existing business while also encouraging traditional brick-and-mortar retail stores to bolster their online presence, especially in the current economic climate.
The ongoing pandemic has forced businesses across the globe to alter their business models significantly. A recent report by IBM states that the pandemic has accelerated the shift to digital shopping by roughly 5 years; the same report also indicates that by 2020, department stores will decline by 60%, while e-commerce will grow by nearly 20%. It's a given that a smooth transition to multichannel retailing is critical to match pace with customer demand, improve sales, and ultimately stay afloat.
Freshworks, along with its partners, hosted a series of Ask Me Anything (AMA) sessions titled, "E-Commerce Bootcamp", on Friday, September 25, 2020.