Freshworks
São Paulo 2026

Partner Summit Brazil

Date & time: September 24, 2026 | 8:00 AM – 5:00 PM

Venue: Hilton São Paulo Morumbi

An exclusive in-person gathering in São Paulo designed for our strategic partners in Brazil and the Southern Cone, fostering relevant conversations, genuine connections, and meaningful collaboration. No generic presentations—just dedicated time with the partners who matter most.

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Why attend?

These events reinforce our strategy: partners are more important than ever. As the market evolves, your expertise, local knowledge, and customer reach play a pivotal role in driving shared growth and impact.
Ponte Estaiada

Align on the vision

Gain insight into Freshworks’ strategic vision and market direction.

Maximize profitability

Stay up to date on marketing programs, enablement frameworks, and go-to-market (GTM) strategies that drive your revenue.

Accelerate growth

Discover in-depth product and technical insights for partners, presented by Freshworks experts.

Additional speakers

Andre Bondesan

André Bondesan

Andre has more than 15 years of experience as an IT professional working with large enterprise and complex customers leading them on a transformational journey, helping them to evaluate and adopt SaaS, CX, AI, data and integration platforms.
Lead Solution Engineer
Matheus Benatti

Matheus Benatti

Matheus Benetti is a Principal Solution Engineer at Freshworks. With over 15 years of experience in the technology market, he has worked across pre-sales, complex solutions architecture, and critical incident management, connecting business challenges with strategic solutions.
Principal Solution Engineering

Agenda

TimeSession detailsSpeakers
Time

8:00AM

60 minutes
Session details

Breakfast

Meal

Time

9:00AM

10 minutes
Session details

Welcome & opening remarks

Other

Executive Leadership Intros, Agenda

Speakers

Marcelo Borges

LATAM Partner Sales Leader

Time

9:25AM

25 minutes
Session details

Freshworks Ecosystem Strategy and the Latin America / Brazil Opportunity

Other

Speakers

Kuntal Vahalia

Senior Vice President - Global Channels & Alliances

Time

9:50AM

30 minutes
Session details

What’s Next – Freshservice Innovation & Roadmap

Other

Look at the latest Freshservice innovations and future direction. We’ll highlight key roadmap themes, upcoming capabilities, and the investments shaping the next generation of the Freshworks platform.

Speakers

Payal Patel

Senior Director, Solution Engineering

Time

10:20AM

20 minutes
Session details

Sales Plays

Other

Sales programs combine segmentation, messaging, content, and training to enable salespeople to generate more business today.

Speakers

Marcelo Borges

LATAM Partner Sales Leader

Time

10:40AM

30 minutes
Session details

Panel

Other

Q&A Panel

Speakers

Marcelo Borges

LATAM Partner Sales Leader

Kuntal Vahalia

Senior Vice President - Global Channels & Alliances

Matt Sorenson

Sr. Director, Strategic Alliances

Payal Patel

Senior Director, Solution Engineering

Time

11:10AM

20 minutes
Session details

AM break

Break

Welcome coffee for Practitioners / Systems Engineers

Time

11:30AM

80 minutes
Session details

Unlocking AI with Freddy AI Agent & Copilot

Session

Explore how Freddy AI Agent and Freddy AI Copilot are transforming the employee and agent experience. This interactive session will cover key capabilities, practical use cases, and how to position Freshworks AI to drive automation, productivity, and measurable customer outcomes. Hands-on session (bring your laptop).

Speakers

Matheus Benetti

Principal Solution Engineering

Time

12:50PM

70 minutes
Session details

Lunch

Meal

Time

2:00PM

80 minutes
Session details

ITAM & CMDB – From Infrastructure Visibility to Action

Session

Build a stronger understanding of ITAM, CMDB, discovery, and infrastructure management within Freshservice. We’ll cover foundational CMDB concepts, explore how discovered assets and relationships come together, and use interactive product experiences such as Storylane to bring the solution to life. Hands-on session (bring your laptop).

Speakers

Matheus Benetti

Principal Solution Engineering

Time

3:20PM

80 minutes
Session details

Expanding Beyond IT with Enterprise Service Management

Session

Discover how Freshservice can extend beyond IT to power service delivery across HR and other business functions. We’ll explore ESM capabilities, journeys, key use cases, and how to identify standalone opportunities that can create a land-and-expand motion across the enterprise. Hands-on session (bring your laptop).

Speakers

Matheus Benetti

Principal Solution Engineering

Time

4:40PM

20 minutes
Session details

Wrap-up

Keynote

key takeaways & next steps + event survey

Speakers

Matt Sorenson

Sr. Director, Strategic Alliances

Marcelo Borges

LATAM Partner Sales Leader

Time

5:00PM

Session details

Happy Hour

Meal

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