Higher Education Service Transformation Forum 2026
Date: Wednesday, 4 November 2026
Location: Freshworks London Office, 79 Hatton Garden, London, EC1N 8JS
Freshworks & CGI are delighted to host the Higher Education Service Transformation Forum 2026. Bringing together university leaders, sector experts and transformation partners for a day of practical insight, peer discussion and strategic thinking focused on the future of service delivery in Higher Education. Rather than focusing on technology alone, the forum will explore how universities can create a more connected, efficient and student-centred operating model; one that improves experiences for both students and staff whilst delivering measurable organisational value. Find out more about CGIs Higher Education practice at Education | CGI UK.

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What can attendees expect
Unique opportunities
Leadership insights
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Meet our speakers

Kenny Anderson
Senior Business Consultant, CGI
Kenny Anderson
Senior Business Consultant, CGI
Kenny Anderson is a Senior Business Consultant at CGI specialising in Freshservice and Enterprise Service Management. Before joining CGI, Kenny spent seven years working in Higher Education, with hands-on responsibility for ITSM and Freshservice and experience extending service management beyond IT. He brings a practitioner’s perspective to the Higher Education Reference Models, combining an understanding of the complexities of university service delivery with practical experience of using technology, process and service design to create more joined-up experiences for students and staff.

Musidora Jorgensen
UKI & Northern Europe Country Leader, Freshworks
Musidora Jorgensen
UKI & Northern Europe Country Leader, Freshworks
Musidora leads the Northern European region for Freshworks, overseeing one of the company's most strategic and fastest-growing global markets. A recognised leader in the UK technology sector with 25 years of experience, she has driven growth across hardware, consulting, and software sales at industry giants including HP, Oracle, Salesforce, and Microsoft. Notably, as Microsoft's UK Chief Sustainability Officer, she spearheaded critical sustainability initiatives for customers, partners, and internal operations. Consistently featured as one of the Most Influential Women in UK Technology, Musidora is a dedicated advocate for diversity and inclusion, passionately championing the advancement of women in STEM.

Simon Morris
Solution Engineering Leader - International, Freshworks
Simon Morris
Solution Engineering Leader - International, Freshworks
Simon Morris is the Solution Engineering leader for Freshworks International. He talks to Freshworks customers about how technology will change the way that people work, live and learn. His team are experts at helping customers understand the future potential value of our products and the economic impact of modernising their service management.

Leigh Ivan Smith
Director of Product Management - AI, Freshworks
Leigh Ivan Smith
Director of Product Management - AI, Freshworks
Leigh Ivan Smith is Director of Product Management - AI at Freshworks, where he drives customer and partner engagement for the company’s flagship Freddy AI platform, including Freddy Copilot, Freddy Insights, and AI Agents. Leigh specialises in translating complex generative and agentic AI capabilities into tangible business value. He works closely with global enterprises, mid-market clients, and strategic partners to deploy AI solutions across Customer Experience (CX) and Employee Experience (EX)—enabling teams to deliver higher-impact service with significantly less effort.

Frieda Morton-Evans
Senior IT and Digital Executive
Frieda Morton-Evans
Senior IT and Digital Executive
Frieda is a senior IT and Digital executive with 40 years’ experience leading technology strategy, service management, operational delivery and enterprise-wide continuous improvement. She has extensive experience operating in complex, matrixed and global organisations, providing strategic leadership across business and technology functions and engaging with senior executives, partners and stakeholders to align technology and service priorities with organisational objectives. Frieda brings significant expertise in the governance and management of complex service environments, including onshore and offshore delivery partners. Her focus on operational performance, service excellence and continuous improvement has underpinned the delivery and transformation of critical business and technology services. Her career spans Local Government, Higher Education, Pharmaceuticals, Broadcasting, Financial Services, and Utilities.
Agenda
12:00PM
60 minutesLight lunch / Refreshments
Meal
1:00PM
30 minutesWelcome Keynote
Keynote
This opening session sets the stage for the event by introducing the Higher Ed Student Experience Forum and outlining its primary goals. The speakers will share industry observations and Freshworks' perspective on the current landscape, with student intern Kavin Thanapalasingham providing a first-hand perspective on the student journey.
Musidora Jorgensen
UKI & Northern Europe Country Leader, Freshworks
1:30PM
30 minutesESM & Student Experience Thought Leadership
Session
Focusing on Enterprise Service Management (ESM) maturity, this session delivers strategic research and industry observations tailored to higher education. Simon Morris will guide a collaborative discussion on AI adoption best practices, closing with an interactive Q&A to help institutions elevate their student service experience.
Simon Morris
Solution Engineering Leader - International, Freshworks
2:00PM
45 minutesCGI in Higher Education
Session
Frieda will introduce CGI’s work in Higher Education, sharing CGI’s strategy for the sector and how they work with institutions to support their evolving priorities. Kenny will then explore the proven Crawl, Walk, Run implementation methodology and how this pragmatic, phased approach helps organisations manage change, demonstrate value and progressively mature their ESM capabilities. Kenny will also explore how CGI’s approach aligns with the HERM reference model and how universities can turn the model into a practical and actionable implementation roadmap. Demonstrating how institutions can map their ESM journey against HERM while taking a structured and achievable approach to implementation and continuous improvement.
Kenny Anderson
Senior Business Consultant, CGI
Frieda Morton-Evans
Senior IT and Digital Executive
2:45PM
15 minutesBreak
Break
3:00PM
45 minutesHigher Education ESM Panel Discussion
Panel
Join our open panel discussion on how higher education institutions are evolving enterprise service management including challenges, successes and emerging technology trends shaping university services, from AI to new approaches to service delivery. You will also hear from two universities on their approaches about what’s working, what isn’t, and lessons learned along the way. Bring your questions and share your experiences, leaving with fresh ideas to apply within your own institution.
3:45PM
60 minutesReimagining Student Support: A Hands-on AI Workshop
Session
Join Leigh, Matt, and Kavin for a hands-on workshop where you’ll build an AI agent in Freshservice AI Agent Studio to handle routine university service requests and improve the student experience. Explore how modern students interact with AI and why they expect these seamless experiences when they engage with university services. In this session, you’ll design, configure and test your own agent, leaving with practical ideas you can apply immediately to deliver smarter, faster support.
Leigh Ivan Smith
Director of Product Management - AI, Freshworks
4:45PM
30 minutesWrap up & closing
Other
5:00PM
Post event networking
Networking
