Listener notes
[01.06] -- Social media’s growing role in the overall customer experience
[03.20] -- Using social media as a medium to test and scale marketing, positioning hypothesis
[06.15] -- Managing crisis on social
[11.53] -- Hiring for a stellar social media team and ensuring that they align with the marketing and support folks.
[17.18] -- Shift in focus from one-to-many broadcast to one-to-one messaging on social
[21.30] -- A winning formula to influence customer love on social - how do you make the lovers to be louder than haters.
[27.30] -- One advice to sustain your social media strategy
[30.02] -- Dan’s take on influencer marketing and its impact on your branding efforts