SEO is no longer just about search engines. It’s an outcome of bringing the real, digital, and search engine world together. Enter Search “Ecosystem” Optimization. Our tete-a-tete with Dan covers approaching SEO holistically, the biggest source of views on YouTube, and his top 3 insights from interviewing close to 100 SEO experts.

Dan is the founder of Evolving SEO and a Moz Associate.

Tags:  SEO, Technical SEO, Platform SEO, YouTube SEO

At Typeform everything is centered around the customer — The customer success team is responsible for sales and account management functions. And to evoke your curiosity a little further, the sales team operates without any quotas or commissions.

David Apple, General Manager - US and VP of Customer Success at Typeform joins us to talk about how this unique team operates.

Tags:  Customer Success, Sales, Retention, Customer Success Hiring

In a world of diminishing creative bravery and faltering readership base, how do you ideate and distribute content? Ed Shelley opens up about the content process at ChartMogul and talks about a journalistic and business case mindset for ideation, naturally high engagement for distribution, and hiring people for content who are not an obvious choice for the role.

Ed is the Director of Content at ChartMogul and has experience in defining, building, and marketing Saas and AdTech products.

Tags:  Content Marketing, Content Strategy, Content Outreach

"Entrepreneurship can be a lonely ride; a lot of self-flagellation comes from it," says Ashwini in her own words. The CEO and Founder of Mad Street Den joins us to talk about her startup journey, bootstrapping vs funding, and the gaps and opportunities in retail today.

After more than a decade of her career in Silicon Valley, Ashwini returned to India to found and bootstrap her AI-startup with her neuroscientist husband.

Tags:  Entrepreneurship, Scaling, Retail, MVP

Activation. Retention. Revenue. They are all byproducts of one single thing – great onboarding. Ty joins us to talk about the most impactful metric in onboarding, the right owner for it, and the analogy it shares with dating.

Ty is the Director of Marketing at Appcues where he has onboarded close to 25 mn users. He has also helped companies scale to $8 mn in ARR and increase self-service sales by 10x.

Tags:  Onboarding, Retention, Customer Success, Activation