Trusted by businesses worldwide

Effectively engage, qualify, and route the best leads to sales

ATTRACT MORE LEADS

Convert more visitors into leads. Increase website conversions by over 40%.

Attract website visitors, start contextual conversations, gather behavior data, and turn your website into a lead generation machine.

Run experiments on your site, improve visitor experiences and optimize your website for conversions

Embed Web Forms on your website and capture visitor information

Set up Chatbots to connect with visitors and convert them into leads

manage CONTACTS

Get a 360° view of your customer. Build marketing campaigns that move the needle.

Get an end-to-end view of every customer, understand their activities, and group them into segments and lists.

Get a 360° contact view with insights into activities and engagement

Prioritize contacts based on Predictive Contact Scoring by Freddy AI

Group contacts into Static and Dynamic Lists based on attributes and behavior to send personalized emails

Engage with context

Deliver personalized experiences at scale. Improve lead engagement
by 40%.

Build tailored campaigns and optimize them with real-time data for better engagement.  

Contextually engage with Email and Chat Campaigns for curated lists and segments

Automate your Journeys to trigger based on actions and preferences, to deliver your messages at the right time 

Communicate seamlessly across Email and Chat from within the CRM

NURTURE customer relationships 

Develop nurture campaigns that delight customers. Increase repeat purchases by over 50%.

Nurture leads along the funnel with targeted campaigns, support customers with educational content, and build deeper relationships. 

Develop  nurture campaigns with triggers, actions, and conditions 

Send  transactional emails to customers to upsell and cross-sell

Get a breakdown of campaign analytics for a holistic understanding of your marketing and audience

Connect Freshworks CRM with your favorite tools

What our customers say

Drive more marketing pipeline with Freshworks 

CRM Marketing Cloud

Growth

For small marketing teams who want to build and grow an audience

 

$19

/month, billed annually

$25

/month, billed monthly

 

19

/month, billed annually

€25

/month, billed monthly

 

£15

/month, billed annually

£19

/month, billed monthly

 

A$29

/month, billed annually

A$35

/month, billed monthly

 

1,399

/month, billed annually

₹1,899

/month, billed monthly

 

R325

/month, billed annually

R425

/month, billed monthly

Includes

  • 500 Marketing Contacts These are contacts you engage with through marketing campaigns (and not just store in the CRM)
  • Live Chat & Facebook Messenger Engage with website visitors and reply to Facebook messages using your chat widget
  • Predictive Contact Scoring Get scores on every contact based on demographic information and contact behavior FREDDY
  • Web Forms & Website Tracking Find hotspots on your website for each contact, like frequently visited pages and clicked links
  • Basic Webhooks Webhooks are using in journeys to pass information from Freshworks CRM to another web app
  • Lists and Segments Organize contacts in the CRM as lists and segments
  • 1 Custom Domain Create separate domains for different departments, products and sub-orgs
  • Drag-and-drop Journey Builder
  • 5 Active Marketing Journeys Journeys are a series of steps you can automate to acquire, engage, and retain customers
  • 5 published Landing Pages Build customised landing pages and optimise it for search engines
  • Custom Reports & Dashboards Work on top of default reports and dashboards to create business-specific reports and dashboards
  • Freshworks Marketplace Find your most-used apps in the marketplace and integrate them with the CRM

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ProPOPULAR

For marketing teams who need to scale and personalize campaigns

 

$59

/month, billed annually

$69

/month, billed monthly

 

59

/month, billed annually

€69

/month, billed monthly

 

4,299

/month, billed annually

₹5,099

/month, billed monthly

 

£45

/month, billed annually

£55

/month, billed monthly

 

R999

/month, billed annually

R1,199

/month, billed monthly

 

A$85

/month, billed annually

A$99

/month, billed monthly

Everything in Growth, plus

  • 500 Marketing Contacts These are contacts you engage with through marketing campaigns (and not just store in the CRM)
  • Lead Gen Bot Set up conversational bots to book meetings, qualify visitors, and more FREDDY
  • Answer Bot Use the chatbot to send default answers to common questions Freddy
  • WhatsApp & Apple Business Chat Receive WhatsApp messages and iMessages and reply to them using your chat widget
  • Chat Assignment Rules Auto-assign chats based on pre-defined rules
  • Smart Matches Identify duplicates for your contacts, accounts, deals and remove them from the CRM freddy
  • Behavioral Segmentation Segment contacts based on custom events like cart abandonment
  • Advanced Webhooks Webhooks are using in journeys to pass information from Freshworks CRM to another web app
  • Offline Events Bring all the data from your offline events into the CRM
  • 10 Custom Domains Create separate domains for different departments, products and sub-orgs
  • Marketing Reply Tracking Monitor replies to your email campaigns, get replies within the campaign sender's inbox
  • 20 Active Marketing Journeys
  • 10 published Landing Pages Build customised landing pages and optimise it for search engines

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Enterprise

For large businesses that run more campaigns and need advanced metrics

 

$99

/month, billed annually

$119

/month, billed monthly

 

99

/month, billed annually

€119

/month, billed monthly

 

£79

/month, billed annually

£89

/month, billed monthly

 

A$139

/month, billed annually

A$169

/month, billed monthly

 

7,299

/month, billed annually

₹8,999

/month, billed monthly

 

R1,699

/month, billed annually

R1,999

/month, billed monthly

Everything in Pro, plus

  • 500 Marketing Contacts These are contacts you engage with through marketing campaigns (and not just store in the CRM)
  • Auto-profile Enrichment Automatically enrich your contacts' profiles using publicly available information
  • Field-level Permissions Decide the fields every user can access for contacts, accounts, and deals
  • 100 Active Marketing Journeys
  • Marketing Transactional Emails These are 1-1 emails triggered by website events and sent by marketers using an API key
  • Advanced Metrics Get handy metrics (like won deals, emails delivered) and apply them directly in custom reports
  • Dedicated Account Manager Your Account Manager can personally resolve issues and relay your feedback to us
  • 25 published Landing Pages Build customised landing pages and optimise it for search engines

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Why Freshworks CRM Marketing Cloud

Accelerate conversions

Effectively engage prospects and nurture them until they are ready to buy. Leverage automation to eliminate conversion roadblocks and facilitate faster growth.

Improve customer experiences

Personalize your engagement by delivering targeted campaigns at the right time. Use powerful automation to provide consistent and delightful experiences.

Collaborate with sales

Create a central location for customer data across marketing and sales teams with Freshworks CRM Sales Cloud. Get the full context into customers, providing a  seamless experience as your business grows and evolves. 

Improve teams’ productivity

Boost the efficiency of your marketing team by automating redundant nurture and retention campaigns. Focus on your strategy and let our Marketing Cloud handle the execution.

Scale and grow

Match your business’ vision by choosing a scalable platform that can support your short-term and long-term growth, and can accommodate up to 100x your audience size.

Measure marketing impact

Analyze the effectiveness of campaigns by tracking and reporting marketing KPIs. Gain high-level and detailed insights to influence critical decisions that drive revenue.