Sales and Marketing
IT Service Management
Leverage an end-to-end, AI powered enterprise platform to unify customer experiences
With Freshworks CRM Marketing Cloud, combine the power of marketing automation, contact management, and chat, in a single, smart solution.
The CRM acts as a single source of truth and provides a 360° view of a customer by combining customer interactions in one place.
Everything you need to find and engage your audience is right here.
Attract website visitors, start contextual conversations, gather behavior data, and turn your website into a lead generation machine.
Run experiments on your site, improve visitor experiences and optimize your website for conversions
Embed custom Web Forms on your website and auto-capture visitor information
Set up Chatbots to connect with website visitors and convert them into leads
Get an end-to-end view of every customer, understand their activities, and group them into segments and lists.
Get a 360° view of your audience with insights into their activities and engagement
Prioritize your contacts based on Predictive Contact Scoring by Freddy AI
Group contacts into Static and Dynamic Lists based on attributes and behavior to send personalized emails
Personalize messages, build powerful campaigns, and optimize them with real-time data for better engagement.
Contextually engage with Email and Chat Campaigns for curated lists and segments
Automate your Journeys to trigger based on actions and preferences, to deliver your messages at the right time
Communicate seamlessly across Phone, Email, Chat, SMS from within the CRM
Nurture leads along the funnel with targeted campaigns, support customers with educational content, and build deeper relationships.
Develop specific nurture campaigns with detailed triggers, actions, and conditions
Send personalized transactional emails to customers to upsell and cross-sell
Get a breakdown of campaign analytics for a holistic understanding of your marketing and audience
Effectively engage prospects and nurture them until they are ready to buy. Leverage automation to eliminate conversion roadblocks and facilitate faster growth.
Personalize your engagement by delivering targeted campaigns at the right time. Use powerful automation to provide consistent and delightful experiences.
Create a central location for customer data across marketing and sales teams with Freshworks CRM Sales Cloud. Get the full context into customers, providing a seamless experience as your business grows and evolves.
Boost the efficiency of your marketing team by automating redundant nurture and retention campaigns. Focus on your strategy and let our Marketing Cloud handle the execution.
Match your business’ vision by choosing a scalable platform that can support your short-term and long-term growth, and can accommodate up to 100x your audience size.
Analyze the effectiveness of campaigns by tracking and reporting marketing KPIs. Gain high-level and detailed insights to influence critical decisions that drive revenue.
Build exceptional customer relationships with the next-generation customer engagement platform. With Freshworks CRM Customer-for-Life Cloud,
capture sales and marketing interactions in one place. Combine data and intelligence, to deliver personalized experiences, at scale.
“Freshworks CRM(previously Freshmarketer) and the Freshworks suite has allowed Knose to match an arguable leapfrog the incumbent’s customer engagement. Freshworks CRM (previously Freshmarketer) has made it easy to add customer engagement communications and push tasks to Freshdesk for our customer service team as we plan them. Where we haven’t been able to work out how to implement a process the Freshworks CRM's (previously Freshmarketer) customer success team has been very responsive and helpful.”
“Freshworks CRM(previously Freshmarketer) has been integral for the success of many of our campaigns. It’s enabled us to carry out extensive testing and gather insights very quickly, which we can then scale-up and roll out easily. It’s very adaptive – allowing us to divert traffic, start a/b testing and begin tracking engagement with minimal setup effort.”
“It’s a bang for your buck. You get the same feature set as that of other highly-priced CRO tools in the market. Freshworks CRM (previously Freshmarketer) is my all-in-one CRO hub.”
“I introduced it to the company I previously worked at after performing extensive research of all the tools out there. After my research, I quickly realized that Freshworks CRM (previously Freshmarketer) is the only non-enterprise level tool that offers not only advanced CRO and personalization features but also heatmapping, form analytics, and screen recording. At my previous company, we used to have Hotjar and VWO which we replaced by Freshmarketer and saved a significant amount of money whilst seriously increasing our capability. When I arrived at JLA, we were using Lucky Orange but we quickly switched to Freshworks CRM (previously Freshmarketer).”
“Our primary use-case that we wanted to be addressed by Freshworks CRM (previously Freshmarketer) was Personalization. But we were writing our own custom scripts to accomplish that. Eventually, we migrated to Freshmarketer and it worked like a charm. The product totally has our recommendation.”
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