What's new with Freshmarketer

Product Recommendations

Product Recommendations automatically suggest relevant products to our customers' shoppers, directly influencing purchase decisions and increasing overall sales.

MMS Campaigns

Freshmarketer's MMS integration transforms communication strategies by offering a unified solution that combines MMS with WhatsApp, SMS, Chat, Email, Social Media, and ABC, setting us apart in the market. With 93% of consumers valuing visual imagery in their purchase decisions, our MMS feature taps into this preference, significantly boosting engagement by up to 300% for brands that leverage visual elements in their messaging.

Product Recommendations (Beta)

You can now offer hyper-personalized product recommendations based on customer preferences and buying patterns to improve sales. Users can also suggest similar/bought-together products or suggest personalized recommendations from best sellers, trending, and more to drive more sales.

Marketing Performance Dashboard

Marketing Performance Reports and Dashboard gives users detailed insights into marketing channel performance, revenue attribution and revenue impact from Freshmarketer. With this they can enhance decision making, customer experience and increase ROI.

Email Double Opt-in

With automated Email Double Opt-In, Freshmarketer users can now trigger a double opt-in journey and ensure only confirmed subscribers are being engaged with.

Frequency Capping

Ensure that customers get emails at their preferred frequency and prevent the risks of disengaging or spamming using the Frequency capping feature.

Conversion goals

Measure conversions from marketing campaigns you are running, such as orders placed, website visits, or customer sign-ups. Track revenue generated, identify the best performing campaigns/channels, and optimize campaign performance.

Source tracking

Understand which marketing channels/campaigns are driving traffic to your website. Segment audience based on campaigns/channels they engage with, and send personalized marketing messages with relevant offers.

Enhancements to SMS campaigns

In the new enhancements to SMS campaigns, we've implemented the Compliance tab within the SMS campaigns. Using this, marketers can add compliance information easily while creating the campaigns to adhere to the SMS marketing regulations specific to the United States and Canada.

Freddy AI for marketing (public beta)

Create and launch campaigns in just minutes, instead of hours through an intuitive conversation-based interface. Freddy identifies relevant customer segments, crafts compelling copy, provides personalized product recommendations, determines the ideal campaign timing, and automatically launches campaigns at the perfect moment for each recipient.

Price drop notifications

Allow customers to sign up and get notified when there’s a price drop for their favorite products. Send automated price drop alerts across multiple channels to guide them back to your online store, and encourage them to make purchases.

Delighted integration

Capture real-time feedback and understand customer sentiment through NPS, CSAT, CES, etc. Offer personalized discounts and offers based on their satisfaction levels to improve customer experience, boost loyalty, and drive retention.

Appstle subscriptions integration

Integrate Appstle subscriptions with Freshmarketer to precisely segment customers and automate personalized marketing journeys based on subscription status.

Custom Audiences

Automate audience creation for Facebook and Instagram by seamlessly adding lists and segments to your Meta Ads manager account directly from Freshmarketer.

Freshmarketer for WooCommerce

Integrate your WooCommerce store with Freshmarketer to run targeted campaigns at scale across multiple channels.

Clickpost integration

The Clickpost & Freshmarketer integration enables e-commerce store owners to enhance their customers' post-purchase experience by giving the store owners complete visibility on events like order(s) out for delivery, order(s) delivered, failed delivery, etc.

Judge.me integration

Sync Judge.me reviews to Freshmarketer for improved segmentation & personalized campaigns.

Reviews.io integration

Sync Reviews.io feedback to Freshmarketer for targeted campaigns based on experiences & ratings.

Freddy AI with ChatGPT (Beta)

Freddy AI with ChatGPT can be used to create captivating subject lines and preheaders for email campaigns faster and easier.

Back in stock

You can enable automated ‘back in stock notifications’ and drive interested customers back to their Shopify stores.

URL shortener for SMS & WhatsApp

You can now shorten URLs while building SMS and WhatsApp campaigns within the application. This makes the message more readable, increases the click rate, enables performance tracking, and also allows more space for the message.

Webforms UI enhancements

Webforms UI components were realigned and grouped for a better user experience.

Gupshup Integration

Engage with customers via SMS with Freshmarketer and Gupshup integration.

Announcements

Admins can create, edit, and publish internal announcements like organization news, updates, etc., for users in the web application.

Modern views

View and manage data better with an improved and new UI, act on tasks quickly, and improve productivity.

Email in Inbox

Set up your agent inbox and manage conversations across email, SMS, website, and WhatsApp—all in one place.

Revenue attribution

Track which campaigns are leading to higher conversions with attribution reports. Get insights into best-performing email, SMS, WhatsApp, and journey campaigns.

Contact Scoring

Prioritize the right leads by assigning them a score based on contact & account properties and their engagement. Set up the scoring model with positive and negative signals based on product and website activity.  

Social Media Campaigns

Design and manage social media posts for Facebook and Instagram from Freshmarketer.

Pre-built bot templates for Shopify businesses

We’ve released new bot templates for Beauty, Clothing, and Jewelry industries. Customize the pre-built conversational flows to meet your needs, without having to build a bot from scratch. 

Channel reachability

Get data on the number of contacts distributed across various channels. View the list of channels connected with your account, number of contacts on the different channels and their reach percentage.

Facebook form submissions

Connect your Facebook account with the CRM to automatically capture form submissions as contacts. Filter contacts using segments and trigger email campaigns to nurture them.

Record Types

Classify data in contacts, accounts, deals, and custom modules so users from different roles can consume and update data in the CRM in different ways.

Freddy Send-Time Optimization

Ascertain the best time for each reader and sends out the email at the designated time with Freddy Send-Time optimization

Account-based segmentation

Create segments based on the related account properties of contacts in the CRM.

Shopify Integration

Connect your Shopify storefront with the CRM to bring in customer data and order events from the store. Set up multi-channel engagement and drive shop orders with conversational marketing and support.

WhatsApp Campaigns

Send marketing campaigns through WhatsApp and engage contextually with your customers through the Agent Inbox

Unified Bot Builder

Create multi-step bot flows with extensive workflows and integrate with 3rd party apps and engage in contextual conversations

Customer 360

A 360° view of the customer that empowers sales and marketing teams to deliver delightful experiences.

Left Nav Bar Permissions

Regulate access and configure visibility of sections on the Left Nav Bar.

Auto-number Field

Use auto-number fields to create unique system generated numbers to assign to records

Landing Pages - Journey Trigger

Trigger a marketing journey based on the landing page form submission.

Landing Pages - Segmentation

Segment the contacts based on the landing pages through which the contact was created/updated in Freshmarketer.

Personalize Journey (Name and Email)

Personalize sender names and email addresses in your journey emails to improve performance and engagement of campaign emails

HubSpot Migration

Migrate your user and customer data from HubSpot at the click of a button

Reordering Page Sections

Configure the layout of the details page to include or remove sections to suit business needs. This feature allows Admins to remove information that may not be relevant for users from the details page.

Mobile: Custom Apps

Use apps built exclusively for your organization within the mobile app.

Timezone-based Delivery

Schedule and deliver campaigns based on your contact’s timezones to improve email open rates.

Landing Pages

Create a landing page, carry out customizations, optimize it for the audience, publish and manage the content.

Segment Integration

Integrate with Segment to collect customer data from the web, server, cloud apps, or mobile.

Connect Email

Allow or deny users from connecting their mailbox with Freshmarketer.

Slack Integration: Add notes 

Post notes to deal channels on Slack from within Freshmarketer and assign action items to teammates.  

Email Template Management

Configure access to manage email templates using roles in Freshmarketer.

Mobile App: SMS Integration

Send SMS to contacts using the mobile app. 

Dedicated IP Address

Set up a dedicated IP for your organization and enjoy higher email deliverability rates.

Web Analytics and Management

Optimize your website and landing pages based on website visitor behavior to drive engagement and improve conversions

Jira integration

Create a Jira issue from Freshmarketer, link existing issues, and more.

Freshworks CRM launched

A unified solution for all sales and marketing needs. Brings together capabilities of Freshsales + Freshmarketer + Freshchat + Freshcaller + Freshconnect + Freddy AI in one platform.