November 2024

No updates for November. Please check back in December.


October 2024

No updates for October. Please check back in November.


September 2024

Enhancement
Mobile app: Simplified login

Enhancing domain identification and simplifying additional steps in the login process. This boosts user access to the mobile application, enabling real-time task management on the go.

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New
One-time fees and discount components

Create accurate quotes with multiple one-time fee components. Enjoy increased flexibility with quote-wide and deal-wide discounts, along with line-item discounts for tailored pricing.


August 2024

No updates for August, please check back in September.


July 2024

New
AI-powered social media post generator

Create engaging Facebook and Instagram posts in less than a minute with AI by adding a brief description and selecting the purpose and tone of the post. 

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Enhancement
Report enhancements

Edit and add columns to the underlying data table by clicking on the widgets and apply filters to  tables to drill down further and export the underlying data on curated and custom reports.

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June 2024

No updates for June, please check back in July.


May 2024

New
Coupon Management

Create, manage and promote coupons effectively. Whether it’s a summer sale or an early bird offer, you can attach coupon codes in your email campaigns Offer attractive discounts to your target audiences and drive higher conversion.

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April 2024

New
Predictive Segmentation

Get insights into customer behaviors and craft personalized marketing strategies to enhance engagement and drive sales.

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New
Event Analytics

Track activities like reviews, downloads, and NPS scores to understand customers' journey.

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New
Send Time Optimization for Emails

Boost email open rates using AI and ensure emails reach customers at the optimal day and time.

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Enhancement
Journey 2.0 (LIVE for new signups)

Journeys 2.0 offers a seamless user experience with improved interaction controls and advanced metrics.

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March 2024

New
Product Recommendations

Product Recommendations automatically suggest relevant products to our customers' shoppers, directly influencing purchase decisions and increasing overall sales.

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Enhancement
LNB Simplification

LNB Simplification streamlines navigation within our platform, offering our customers a more intuitive experience that promotes feature discovery and accelerates product adoption.


February 2024

New
Product Recommendations (Beta)

You can now offer hyper-personalized product recommendations based on customer preferences and buying patterns to improve sales. Users can also suggest similar/bought-together products or suggest personalized recommendations from best sellers, trending, and more to drive more sales.

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New
Marketing Performance Dashboard

Marketing Performance Reports and Dashboard gives users detailed insights into marketing channel performance, revenue attribution and revenue impact from Freshmarketer. With this they can enhance decision making, customer experience and increase ROI.

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Enhancement
Simplfied Admin Experience

We have introduced a menu bar for the Admin settings. The features are categorized under the options on the left navigation menu, making it easier for users to discover the right option and take action.


New
Email Double Opt-in

With automated Email Double Opt-In, Freshmarketer users can now trigger a double opt-in journey and ensure only confirmed subscribers are being engaged with.

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January 2024

New
Frequency Capping

Ensure that customers get emails at their preferred frequency and prevent the risks of disengaging or spamming using the Frequency capping feature.

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December 2023

New
Conversion goals

Measure conversions from marketing campaigns you are running, such as orders placed, website visits, or customer sign-ups. Track revenue generated, identify the best performing campaigns/channels, and optimize campaign performance.

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New
Source tracking

Understand which marketing channels/campaigns are driving traffic to your website. Segment audience based on campaigns/channels they engage with, and send personalized marketing messages with relevant offers.

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November 2023

Enhancement
Enhancements to SMS campaigns

In the new enhancements to SMS campaigns, we've implemented the Compliance tab within the SMS campaigns. Using this, marketers can add compliance information easily while creating the campaigns to adhere to the SMS marketing regulations specific to the United States and Canada.

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October 2023

New
Price drop notifications

Allow customers to sign up and get notified when there’s a price drop for their favorite products. Send automated price drop alerts across multiple channels to guide them back to your online store, and encourage them to make purchases.

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September 2023

New
Delighted integration

Capture real-time feedback and understand customer sentiment through NPS, CSAT, CES, etc. Offer personalized discounts and offers based on their satisfaction levels to improve customer experience, boost loyalty, and drive retention.

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New
Appstle subscriptions integration

Integrate Appstle subscriptions with Freshmarketer to precisely segment customers and automate personalized marketing journeys based on subscription status.

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August 2023

New
Custom Audiences

Automate audience creation for Facebook and Instagram by seamlessly adding lists and segments to your Meta Ads manager account directly from Freshmarketer.

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July 2023

There are no Freshmarketer updates for July. Check back in August.


June 2023

Marketplace App
Freshmarketer for WooCommerce

Integrate your WooCommerce store with Freshmarketer to run targeted campaigns at scale across multiple channels.

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May 2023

New
Clickpost integration

The Clickpost & Freshmarketer integration enables e-commerce store owners to enhance their customers' post-purchase experience by giving the store owners complete visibility on events like order(s) out for delivery, order(s) delivered, failed delivery, etc.

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April 2023

New
Judge.me integration

Sync Judge.me reviews to Freshmarketer for improved segmentation & personalized campaigns.

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New
Reviews.io integration

Sync Reviews.io feedback to Freshmarketer for targeted campaigns based on experiences & ratings.

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March 2023

New
Freddy AI with ChatGPT (Beta)

Freddy AI with ChatGPT can be used to create captivating subject lines and preheaders for email campaigns faster and easier.

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New
Back in stock

You can enable automated ‘back in stock notifications’ and drive interested customers back to their Shopify stores.

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New
URL shortener for SMS & WhatsApp

You can now shorten URLs while building SMS and WhatsApp campaigns within the application. This makes the message more readable, increases the click rate, enables performance tracking, and also allows more space for the message.

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February 2023

Enhancement
Webforms UI enhancements

Webforms UI components were realigned and grouped for a better user experience.

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January 2023

New
Shopify historical sync

Freshmarketer for Shopify users can now sync all historical data from Shopify to contextually engage with customers.


December 2022

New
Gupshup Integration

Engage with customers via SMS with Freshmarketer and Gupshup integration.

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November 2022

NEW FEATURE
Announcements

Admins can create, edit, and publish internal announcements like organization news, updates, etc., for users in the web application.

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NEW FEATURE
Modern views

View and manage data better with an improved and new UI, act on tasks quickly, and improve productivity.

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FEATURE UPDATE
Email in Inbox

Set up your agent inbox and manage conversations across email, SMS, website, and WhatsApp—all in one place.

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NEW FEATURE
Revenue attribution

Track which campaigns are leading to higher conversions with attribution reports. Get insights into best-performing email, SMS, WhatsApp, and journey campaigns.

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October 2022

Feature update
Contact Scoring

Prioritize the right leads by assigning them a score based on contact & account properties and their engagement. Set up the scoring model with positive and negative signals based on product and website activity.  

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New feature
Social Media Campaigns

Design and manage social media posts for Facebook and Instagram from Freshmarketer.

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September 2022

Feature Update
Online Status for contacts

Marketers can view contacts who are available online before sending campaigns. This can help them plan effective chat campaigns and drive conversions from the website.


Feature Update
Pre-built bot templates for Shopify businesses

We’ve released new bot templates for Beauty, Clothing, and Jewelry industries. Customize the pre-built conversational flows to meet your needs, without having to build a bot from scratch. 

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August 2022

NEW FEATURE

Channel reachability

Get data on the number of contacts distributed across various channels. View the list of channels connected with your account, number of contacts on the different channels and their reach percentage.

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FEATURE UPDATE

Pre-defined segments

Shopify users can access pre-defined segments for targeted campaigns. Freshmarketer uses Shopify events—order count, order placed, and more—to create pre-defined segments like Returning Customers, New Customers this week, Customers yet to make purchases, and more.


FEATURE UPDATE

Facebook form submissions

Connect your Facebook account with the CRM to automatically capture form submissions as contacts. Filter contacts using segments and trigger email campaigns to nurture them.

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July 2022

Feature
Record Types

Classify data in contacts, accounts, deals, and custom modules so users from different roles can consume and update data in the CRM in different ways.

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June 2022

Feature
Freddy Send-Time Optimization

Ascertain the best time for each reader and sends out the email at the designated time with Freddy Send-Time optimization

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May 2022

Enhancement
Account-based segmentation

Create segments based on the related account properties of contacts in the CRM.

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April 2022

Integration
Shopify Integration

Connect your Shopify storefront with the CRM to bring in customer data and order events from the store. Set up multi-channel engagement and drive shop orders with conversational marketing and support.

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March 2022

New Feature
WhatsApp Campaigns

Send marketing campaigns through WhatsApp and engage contextually with your customers through the Agent Inbox

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February 2022

Feature update
Unified Bot Builder

Create multi-step bot flows with extensive workflows and integrate with 3rd party apps and engage in contextual conversations

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January 2022

Feature Update
Customer 360

A 360° view of the customer that empowers sales and marketing teams to deliver delightful experiences.

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July 2021

New Feature
Left Nav Bar Permissions

Regulate access and configure visibility of sections on the Left Nav Bar.

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June 2021

New Feature
Auto-number Field

Use auto-number fields to create unique system generated numbers to assign to records

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May 2021

Feature Update
Landing Pages - Journey Trigger

Trigger a marketing journey based on the landing page form submission.

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Feature Update
Landing Pages - Segmentation

Segment the contacts based on the landing pages through which the contact was created/updated in Freshmarketer.

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Feature Update
Personalize Journey (Name and Email)

Personalize sender names and email addresses in your journey emails to improve performance and engagement of campaign emails

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New Feature
HubSpot Migration

Migrate your user and customer data from HubSpot at the click of a button

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New Feature
Reordering Page Sections

Configure the layout of the details page to include or remove sections to suit business needs. This feature allows Admins to remove information that may not be relevant for users from the details page.

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New Feature
Mobile: Custom Apps

Use apps built exclusively for your organization within the mobile app.

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April 2021

Feature Update
Timezone-based Delivery

Schedule and deliver campaigns based on your contact’s timezones to improve email open rates.

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March 2021

New Feature
Landing Pages

Create a landing page, carry out customizations, optimize it for the audience, publish and manage the content.

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Marketplace App
Segment Integration

Integrate with Segment to collect customer data from the web, server, cloud apps, or mobile.

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Feature Update
Connect Email

Allow or deny users from connecting their mailbox with Freshmarketer.

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February 2021

Feature Update
Slack Integration: Add notes 

Post notes to deal channels on Slack from within Freshmarketer and assign action items to teammates.  

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January 2021

Feature Update
Email Template Management

Configure access to manage email templates using roles in Freshmarketer.

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December 2020

New Feature
Mobile App: SMS Integration

Send SMS to contacts using the mobile app. 

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New Feature
Dedicated IP Address

Set up a dedicated IP for your organization and enjoy higher email deliverability rates.

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New Feature
Web Analytics and Management

Optimize your website and landing pages based on website visitor behavior to drive engagement and improve conversions

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November 2020

Marketplace App
Jira integration

Create a Jira issue from Freshmarketer, link existing issues, and more.

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October 2020

New Product
Freshworks CRM launched

A unified solution for all sales and marketing needs. Brings together capabilities of Freshsales + Freshmarketer + Freshchat + Freshcaller + Freshconnect + Freddy AI in one platform.

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