CUSTOMER SEGMENTATION
Create smart segments and
target your audience better
Set up segments to run hyper-personalized
campaigns with context and drive more sales.
Segments help you target your business’s broad audience base. You can segment them based on user properties like demography, geography, and behavior, to target the right set of customers, and improve conversion opportunities from your Marketing Campaigns.
Send relevant emails to your audience personalized to their interests and improve engagement. Prevent email fatigue and
grow your email lists with advanced segmentation capabilities.
Create smart segments and filter contacts by demography attributes like gender, age, income, etc to run targeted campaigns. Use time-based segments to send out emails at the right time, and multi-level filters to target a specific customer group.
Define segments based on how your contacts interact with your website, app, or campaigns. Add custom events that fit your needs, and easily create segments based on the pages they visit, links they click, abandoned carts, and more.
Freshmarketer helps capture events from your website and create behavioral segments based on the users’ interaction with the business. Marketing segments enable you to trigger personalized journeys for your audience and send customized email campaigns that are timely, and highly relevant.
Freshsales Suite combines the power of sales, marketing, chat, and telephony in one AI-powered solution.
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