How the McLaren Formula 1 Team keeps complexity off the track and out of IT

With Freshservice automating workflows and helping to resolve incidents quickly, the focus can remain on winning every race

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Sep 16, 20251 MIN READ

In motorsport, the margin between winning and losing is measured in fractions of a second. For the McLaren Formula 1 Team, every decision—from the pit wall to mission control outside of London—relies on technology that simply works.

“Our global IT operations must run as fast and flawlessly as the cars on the track,” says McLaren Racing Director of Business Technology Dan Keyworth. “We rely on it to make hundreds of split-second decisions that can win or lose a race.”

To keep the team moving at the same speed as the cars on the track, the McLaren Formula 1 Team turned to Freshservice. By bringing in tools that are both powerful and easy to use, the team has been able to automate workflows, resolve incidents quickly, and stay connected across time zones without adding unnecessary friction.

“We're proud to partner with Freshworks,” says Keyworth. “Because by uncomplicating IT, we can best support what matters most: performance on the track.”

Watch the full case study below:

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