When to use NPS, CES and CSAT
Niranjan Ragavan on February 23, 2023. 2 min read
When it comes to measuring customer loyalty and checking on customer experience, there are a few options available—Net Promoter Score (NPS), Customer Effort Score (CES) and CSAT or Customer Satisfaction Score. While all three can stand for customer satisfaction and loyalty, there are a few nuances that set them apart. Let’s look at each survey…
