Synerity’s App Development Journey with Freshworks Marketplace
Freshworks Marketplace apps extend and enhance Freshworks product capabilities to suit customers’ unique business needs. As the need for a customized experience surges, our partners play an increasingly pivotal role in shaping this experience for customers by building relevant apps for their business use cases. Headquartered in Sweden, Synerity is one such Freshworks partner that has built numerous apps and integrations for Freshworks Marketplace. Synerity offers software solutions and services within Enterprise & IT Service Management, analytics, automation, and engagement to help customers deliver the best IT services to their employees. They are associated with Freshworks as a Platinum partner.
Building Freshworks Marketplace Apps
Over a year ago, Synerity added a development team as they recognized the potential to enhance Freshworks products, even further by building customized solutions and apps for customers as well. Since then, they have built over 10 public apps for the Freshworks marketplace.
When discussing Synerity’s experience in building apps for the Freshworks marketplace, Albin Nilsson af Sillén, Team Lead Developer at Synerity, shared, “Our journey with Freshworks Marketplace apps has been exciting and rewarding. Over time, we have created and launched several apps tailored to a variety of customer needs. We found it remarkably easy to scale up and create apps, as the Freshworks Developer Platform offered an uncomplicated starting point. It provided us with a plethora of tools and resources, including a powerful SDK, templates, code samples, comprehensive documentation, and a sandbox environment.”
To get started on their app development journey Synerity team leveraged the diverse set of resources provided by Freshworks. They read the documentation and completed tutorials, chose a template or code sample aligning with their app, utilized the sandbox environment for testing and debugging, and sought assistance from the Freshworks developer community in case of any technical issues.
Synerity has developed several public apps for the Freshworks Marketplace and custom apps for Freshworks customers to enhance Freshworks product capabilities. Albin, when asked about a noteworthy custom app they built for a client, explained, “Last year, we designed a VAT number checker app for a client who required a quick and efficient way to verify the VAT status of their suppliers. Prior to using our app, the client followed a manual and time-consuming process to verify the VAT status. With our app, a simple click on the ticket sidebar instantly helped them confirm the accuracy of the VAT status. This not only saved the client valuable time and effort but also improved the accuracy of their VAT data.”
The team’s portfolio includes apps like Public to Private Note Converter, Admin Dashboard, Freshservice GDPR Assistant, Outbound Email Sender, Swedish Social Security Hider, and more. These apps collectively aim to empower users and provide superior support. Explore them on the Marketplace here.
Navigating the Marketplace Monetization Opportunities
The Freshworks Marketplace offers partners like Synerity a range of monetization options to establish a recurring source of income. The Freshworks Paid Apps Program empowers partners to begin generating revenue by developing apps for common as well as unique customer use cases. Synerity, for example, has successfully built and published a large number of paid apps on Freshworks Marketplace. Some of these include Open Ticket On Note, Api Rate Limit Status, GDPR Eraser, Company Viewer, and more.
When asked about their experience with the Paid Apps program, Albin said “The launch of the Paid Apps program earlier this year marked a significant shift. This program has established a structured approach to app monetization, offering companies like ours, with the necessary tools and resources to build apps that align with customer requirements. We’ve used comprehensive guides, received technical support, and gained insights from examples provided by Freshworks, all of which have contributed to a deeper understanding of customer needs.”
The Paid Apps program not only offers partners and developers the opportunity to address previously unexplored challenges but also a way to build a recurring source of income. To explore more about the Paid Apps Program or to discover partner success stories, you can click here.
Future-proofing App Development with Generative AI
Gen AI is a revolutionary technology that has the potential to transform the landscape of app development. When building apps, developers frequently encounter various challenges, including learning new technologies, dealing with administrative tasks, and investing excessive time in support-related activities. Gen AI toolkits, such as Freddy Copilot for developers, can help overcome these challenges. Freddy Copilot can swiftly generate code, automate repetitive tasks with a single click, and even assist with documentation and much more. Read about it here.
“Freddy Copilot for Developers has the potential to revolutionize app development. It excels at handling repetitive coding tasks, offering real-time suggestions, and expediting the learning process. While Generative AI won’t replace human developers, it becomes a valuable partner that enhances productivity and enables us to focus on more substantial tasks. In short, Gen AI is a powerful tool that can accelerate app development.” – Albin
With Freddy Copilot for Developers, partners can build apps faster and monetize them under the Paid Apps Program. Currently, Synerity’s team has exciting apps in the pipeline that leverage Freshworks SDKs to integrate with third-party environments like JIRA, Office 365, and many others.
Get started on your app development journey now by creating your account.