Shruti Khaitan

I work at the intersection of product, marketing, and growth. When not working or smelling hardcovers, I am often found outraging on Twitter.

Shruti Khaitan

Reimagine the way you connect with leads and users over messaging — Say hello to Proximity

Reimagine the way you connect with leads and users...

For any business, there are three sets of people who matter the most — the prospect who is a poten...
Breaking down customer acquisition: Lessons in search, outreach, and on-page conversion

Breaking down customer acquisition: Lessons in sea...

In a world of content and ad fatigue, attention scarcity, and a 50% increase in marketing costs in t...
The Freshchat Insider – Omnipresence and Proximity

The Freshchat Insider – Omnipresence and Pro...

We recently turned one — 365 days, a lot of whiteboarding, prototypes, feedback, and cups of filte...
?Mind The Gap – A new Podcast on Growth, Marketing, and Customer Experience

?Mind The Gap – A new Podcast on Growth, Mar...

We’re marking our entry in the world of podcasts with a new series called Mind The Gap. It is a sh...
7 kinds of website visitors you need to target to increase your conversion rate

7 kinds of website visitors you need to target to ...

Before we talk about who are those visitors and why we need to go behind them, let’s first int...
How The Hustle grew by 5x in 12 months to reach 550,000+ subscribers

How The Hustle grew by 5x in 12 months to reach 55...

Who says email is dead, is old school, is lost in spam, is intrusive, and <insert other words tha...
Introducing, The Freshchat Insider

Introducing, The Freshchat Insider

2017 will go down in history for us, at Freshchat. While we were building the product, the goal was ...
From local meetups to a global community – Sales Hacker shares their secret to growth

From local meetups to a global community – S...

Marketing leader, SEO expert, and singer-songwriter in a cool snapback. We caught up with Gaetano Di...
B2B messaging in an era of the WhatsApp monopoly

B2B messaging in an era of the WhatsApp monopoly

When Jan Koum bought an iPhone in 2009, he was fascinated by the 7-month old App Store and got stru...