MAGAZINE

The Works Magazine: The Performance Issue

From Formula 1 to the factory floor, companies are finding their performance edge by removing friction. In our inaugural issue of The Works magazine, we celebrate the Freshworks customers and fresh ideas pulling ahead.

Issue 01 of The Works magazine follows five teams that cleared the complexity, plus the data and experts behind the shift away from complexity.

Inside the issue

CUSTOMER STORIES

Five teams, five industries, one goal

The McLaren Mastercard Formula 1 Team rebuilds its entire IT operation in a new city every race weekend. New Balance built a single source of truth to support $10 billion in ambitions. Vermeer cut response times in half on the factory floor. Read the full issue to learn how world-class companies cleared friction to let people do the work that matters. 

the works magazine new balance sample spread
DATA & EXPERTS

The outside view on how AI is changing what works

Bob Sutton (“The Friction Project”) on the leadership challenge of making the right things easier and the wrong things harder. Julia Bersin, director of research at Bersin Partners, on the skills managers need to lead hybrid human-AI teams. Plus, data on where agile enterprise AI budgets actually go.

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Dennis Image Refresh 2026

"AI is a force multiplier for the system it inhabits: it will either automate your order or accelerate your chaos."

Dennis WoodsideCEO and President, Freshworks

Get the issue

Download The Works Magazine today.