The WhatsApp Proactive Campaign app empowers businesses to send bulk WhatsApp messages to customers using a simple, intuitive interface. By integrating with Freshdesk Omnichannel, businesses can upload user data via a .csv file to notify customers about important updates such as service outages, disruptions, or promotional messages. Freshworks’ outbound messaging API supports these campaigns, allowing businesses to leverage preapproved WhatsApp templates to ensure compliant and efficient communication. Key Features - Bulk Messaging: Send WhatsApp messages in bulk by uploading user data from a .csv file. - Scheduled Campaigns: Schedule one-time proactive WhatsApp campaigns (up to 1,000 messages) for future dates. - Status Tracking: For transparency, you can retrieve and download message status (e.g., sent or failed) in .csv format. User-Friendly Interface: Streamlined front-end application for ease of use. Constraints - Omnichannel-Only: The app works exclusively with Freshdesk Omnichannel and not standalone Freshdesk instances. - Message Limit: Maximum of 5,000 messages per campaign; rate limits depend on Freshchat's outbound messaging API and WhatsApp's platform. - Single Window Execution: Parallel app execution in multiple browser windows is unsupported. - Error Handling: Errors during campaign execution cannot be traced due to the browser-based design. Use Cases - Service Disruption Notifications: Proactively inform customers about ongoing service outages or delays. - Promotional Outreach: Reach customers at scale with offers or announcements tailored to their needs. - Critical Updates: Alert users about policy changes, downtime schedules, or other key updates via WhatsApp.