webMethods.io makes it easy to integrate Freshsales with Marketo®, allowing you to easily sync data across both systems so you can be sure your source of record is always up-to-date. With a bi-directional syncing between Marketo® and Freshsales, webMethods.io enables your sales and marketing organization to connect and manage your customer conversations in real-time while maintaining proper data hygiene with ease. webMethods.io supports cloud, on-premise, and hybrid connectivity. With webMethods.io, you can: - Connect Marketo® with Freshsales using our easy drag-and-drop interface to automate your integration workflows or leverage our pre-built recipes for faster deployments - Synchronize contacts between both systems - Detect when new leads and contacts are generated in Freshsales and instantly generate that contact in Marketo® - Use “Field Mappings” to map Marketo fields with Freshsales fields incl. all Lead, Contact, Account and Deal fields - Apply all updates happening to a Lead/Contact in Freshsales to the mapped field in Marketo - Create triggers for when new contacts, deals, leads, appointments, and sales activities are created and updated - Use “Primary email address” as a unique identifier for Freshsales sync to Marketo - Use “Do not email” as the only identifier for reverse sync from Marketo back to Freshsales Key benefits: - Quick and easy integration between Marketo® and Freshsales - Comprehensive management of contacts and lead data from one system - Improved customer conversations with your organization