Marketing initiatives through ServiceNext are transformed using AI, adaptive learning and cognitive computing to deliver personalized, proactive and predictive experiences; all of which are necessary for outcome-based marketing. 1. 35% increased lead qualification, through an AI-based user intent mapping. 2. 53% increased outreach of an enterprise's marketing initiatives. The AI solution has been designed to function on all modern channels. It delivers a true and rich cross-channel experience, by carrying the conversation history and context from one channel to another. The integration helps to 1. Transfer & route conversation to live agent experts at any point based on topic 2. Send conversation history & notes to your agents to give them context 3. Agents can pick up conversation seamlessly from where the bot left off using AI-powered agent desk software 4. Whenever the agent responds to the user, the bot reads the response and trains itself