The Tray Platform makes it simple to integrate Freshsales with your entire cloud stack to build powerful automated workflows with an easy-to-use, drag-and-drop interface that uses clicks or code. Plug up any leaks in your funnel, sync and enrich lead data, and optimizing sales conversions are just the beginning. Trusted by companies like IBM, Copper, Outreach, RingCentral, New Relic, AdRoll, and more. With the Tray Platform, you can: - Integrate Freshsales with your entire tech stack by leveraging Tray’s powerful, open-ended connector logic via APIs with no engineering resources required - Create workflows to sync data automatically between Freshsales and your marketing and sales applications, data enrichment tools, and any other cloud-based app - Automate manual processes such as lead enrichment, sales activity update, contact creation and updates, and alerts to teams on overage for upsell opportunities.