Service transformation made real featuring Forrester’s Julie Mohr, Ashley FDE’s Pete Petrocelli, and Freshworks’ CMO Kady Srinivasan
Watch this on-demand Refresh Virtual Summit discussion on how organizations can move from AI experimentation to meaningful service transformation. Hear perspectives from industry leaders on building the right data foundation, connecting systems, rethinking workflows, and improving employee experiences. Learn how organizations are approaching AI adoption while balancing long-term transformation goals with practical business outcomes.
Duration: 20 minutes
Key takeaways
Learn why a strong data foundation is critical for successful AI transformation
Understand how organizations are rethinking workflows to reduce friction and improve employee experiences
Learn how leaders are approaching AI adoption, organizational change, and workforce enablement
Understand how success metrics are evolving beyond operational efficiency to focus on employee experience and business outcomes
Presented by
Julie Mohr
Principal Analyst, Forrester
Kady Srinivasan
Chief Marketing Officer, Freshworks
Pete Petrocelli
Vice President, Technology, Ashley FDE
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