FRESH APPROACH WEBINAR SERIES

Operationalising Generative AI – From hype to real Impact

Generative AI is moving beyond experimentation—it's time to operationalise. While the traditional cost-out business case may fall short, a new wave of AI-led capabilities is transforming how organisations deliver value.

Join us for a live webinar with three industry experts as they share how organisations are using Agentic and Generative AI.

Date: Thursday, 18th September, 2025

Time: 3:00 p.m. BST

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Why attend

Unlock the true potential of AI in your business

AI isn't just a future concept—it's here and ready to reshape your organisation. This session offers practical insights and proven strategies to help you:

  • Build a scalable AI strategy

  • Get your data AI-ready

  • Equip your people with the right skills

  • Establish robust governance

  • Choose the right AI platforms

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Meet the speakers

Featuring three industry leaders who’ve helped global organisations operationalise AI at scale

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Sunil Duggal

Chief Revenue Officer, Xcession

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Cor Winkler Prins

Ex. CEO

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Simon Morris

Senior Director, Solution Engineering, Freshworks