A Fresh Approach to Enterprise Service Management: Travis Perkins’ Journey Beyond IT with Freshservice and Freddy AI
Fresh Approach is Freshworks’ webinar series focused on bringing together customers, partners and Freshworks experts to share practical transformation stories and operational lessons from real-world service environments.
This session explores how Travis Perkins modernised service delivery by moving away from a heavily customised legacy ITSM environment and implementing Freshservice to improve visibility, governance, fulfilment and employee experience. Learn how they also extended service management beyond IT into HR and other business functions, while introducing Freddy AI Copilot to support resolver teams at scale.
Date & Time: Wednesday, 8 July 2026 | 11:00 a.m. BST
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Why Attend?
Attendees will gain practical insight into enterprise service management expansion, operational governance, AI adoption and measurable service improvements.
How to scale service management beyond IT into a broader ESM model
Lessons learned when moving away from heavily customised legacy platforms
Practical approaches to introducing AI into operational support environments
How governance, SLAs and scorecards improve service outcomes and accountability
Real-world service transformation strategies from a large enterprise environment
