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Freshworks Joins Hands With OrangeOne Corporation, to Aid Digital Transformation of Businesses in Japan

OrangeOne Corporation, a leading software services provider in Japan offering localization and distribution for overseas products, partners with Freshworks,  a global innovator in customer engagement software.

Tokyo, Japan, June 06, 2019

OrangeOne Corporation, a leading software services provider in Japan offering localization and distribution for overseas products, partners with Freshworks,  a global innovator in customer engagement software. As a strategic partner to expand in Japan, Orangeone will be offering Freshworks’ suite of products including Freshdesk, the award winning helpdesk software, and an integrated ‘Freshworks 360’ solution. The partnership will come into effect on June 6, 2019.

Freshworks is at the forefront of customer engagement. As of April 2019, Freshworks has doubled its customer base over the last two years, in APAC. The company offers a 360-degree suite of products which  enable digital transformation of enterprises. The user-friendly business solutions provided by Freshworks include cloud-based customer support, IT service management solution, CRM, call centre software, internal collaboration tools, and marketing automation solutions, for enterprises of all sizes and are widely used by fast growing companies in the region across  automobile, hospitality, e-commerce, consulting and IT sector.

Outside of Japan, Freshworks has an extensive partner and reseller network in the APAC region covering prominent regions like Singapore, Malaysia, Thailand, Philippines, Indonesia, Vietnam, Hong Kong and Korea.  In Japan, Freshworks products are used by companies across sectors such as, International recruitment group- JAC Recruitment, leading tourism management group- Hokkaido Tourism Management, LINE MAN- an on-demand assistant app for professional services from Line Corporation, automobile trading company - SBT Japan, among others.

Japan recognizes challenges of legacy IT systems that companies are facing in achieving digital transformations. As per a *study, companies need to develop strategies for the utilization of digital technologies in their businesses. Establishing internal systems and frameworks for implementation of such strategies is critical for their success.  According to Industry reports, the software market in Japan is expected to reach JPY 1734.9 billion by 2022, and SaaS will contribute nearly JPY 641.2 billion to this.

OrangeOne Corporation will pursue opportunities to offer the multi-product customer engagement suite, implement sales growth by cross-selling and introduce potential businesses to Freshworks’ user friendly software.  In addition to driving sales, the company will provide dedicated onboarding and customer support to clients of all sizes. 

Sidharth Malik, Chief Revenue Officer, Freshworks, said, “We are excited to be a part of the digital transformation journey of Japan, which is one of the most customer-centric countries in the world. Our brand promise of delivering ‘Customer-For-Life Software’ aligns with the Japanese culture of ‘Omotenashi’, that is striving to offer the best customer experience. Our partnership with OrangeOne is the ideal way to empower Japanese businesses craft such experiences.” 

Shin Kasugahara, CEO of OrangeOne corporation, “In recent years, Japanese companies of all sizes including startups, SME and large enterprises, have started to recognize customer engagement as a critical challenge. Most CX products are either too expensive or complicated and it takes a lot of effort and cost to understand and deploy the system. In some cases,  inexpensive products with a DIY approach deter companies without the technical knowledge to adopt. As a result, we often hear that companies hesitate to deploy the system or give up early. Freshworks products are ideal for any company, regardless of size. The company’s design philosophy of delivering simple to use products and customer centric pricing models makes it a preferred choice for businesses.”

Anand Venkatraman, VP of Global Partnerships at Freshworks, said, “OrangeOne is dedicated to enabling businesses deliver unparalleled experiences. Their expertise in implementing cloud software solutions coupled with their strong reach in the region makes this partnership symbiotic. We see a lot of potential in the Japanese market as we scale our operations in the region and will continue to serve businesses striving to build lasting relationships with their customers.”

Mr. Silvester Colin, Group CIO, JAC Recruitment, one of the long standing international recruitment groups in Japan, commented on the experience of using Freshworks, “We deployed Freshservice, Freshworks’ ITSM software almost two years ago in order to improve our handling of internal user support requests. Having done so, we are now far better able to distribute tasks amongst the support team, track current workload and assess resource requirements in relation to company growth. Transparency with the users has improved along with vastly increased “self-service” resources. All of which has led to an increase in user satisfaction." 

*Source: Report on Digital Transformation: Overcoming of '2025 Digital Cliff' Involving IT Systems and Full-fledged Development of Efforts for Digital Transformation (Ministry of Economy, Trade and Industry of Japan) 

About Freshworks

Freshworks provides customer engagement software to businesses of all sizes, making it easy for customer support, sales and marketing professionals to communicate more effectively with customers and deliver moments of wow. Freshworks offers a full suite of SaaS (Software as a Service) products that create compelling customer experiences and lets businesses share a 360-degree view of relevant customer information internally.

Founded in October 2010, Freshworks Inc. is backed by Accel, Tiger Global Management, CapitalG and Sequoia Capital India. Freshworks is a 2,000 + team headquartered in San Mateo, California, with global offices in India, UK, Australia and Germany. The company's cloud-based suite is widely used by over 40,000 customers around the world including the NHS, Honda, Rightmove, Hugo Boss, Citizens Advice, Toshiba and Cisco.

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About OrangeOne

Founded in 2006, OrangeOne has been developing a variety of businesses under the mission of "Enjoy and Transform Business with IT." Currently, the company is operating businesses based on two pillars: the Change Management Business, which uses certain technologies to support from planning to deployment and operation of businesses that are at the cornerstone of a company's strategic transformation, and the Cloud Distribution Business, providing overseas cloud-based products to businesses in Japan, in a manner suited to Japanese culture.

The company's major customer includes NTT DOCOMO, Dynabook, SoftBank, Recruit, Communications Networks, Sofmap, BicCamera, NTT TechnoCross, and transcosmos. Major projects include Windows10 management business operated by a collaboration between Dynabook and OrangeOne, and NTT DOCOMO’s remote support service "Anshin Enkaku Support" provided by a collaboration between NTT DOCOMO, RSUPPORT Korea and OrangeOne.

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Nikunj Kewalramani