Back to Press Releases San Mateo, Calif March 27, 2023

Freshworks Inc. (NASDAQ: FRSH), today announced it has been recognized by CRN®, a brand of The Channel Company, with a prestigious five-star rating in its 2023 Partner Program Guide. CRN awarded Freshworks for its industry-leading enablement, marketing and lead generation benefits – all which bring great value and delight to joint customers. 

This annual guide offers essential information to solution providers such as managed service providers (MSPs), value-added resellers (VARs), systems integrators, and strategic service providers as they explore technology manufacturers’ partner programs to find the vendors that will best support their business needs. The five-star rating is awarded to the companies that go above and beyond in their commitment to nurturing strong, profitable, successful channel partnerships.

Partnerships are an extension of the Freshworks promise to deliver modern and easy-to-use software for customer support, IT, sales and marketing teams. At the start of 2023, Freshworks refreshed its global partner program to include a revised commission structure that focuses on new business and ensures parity with industry average. It has also doubled down on marketing development fund budget to collaborate more on the demand generation front, and streamlined internal and product enablement processes.

“Freshworks’ partner strategy continues to mature beyond relationships with traditional resellers,” said Doug Farber, SVP of Channels and Alliances at Freshworks. “By investing more with leading technology vendors and upleveling our partnership model to accelerate global expansion, we’re adapting to our partners' needs. We’re proud to receive a five-star rating by CRN and share this honor with our partners.” 

In the 2023 CRN Partner Program Guide, vendors were evaluated based on program requirements and offerings such as partner training and education, pre- and post-sales support, marketing programs and resources, technical support, and communication.

“In today’s world, the need for innovation is greater than ever,” said Blaine Raddon, CEO of The Channel Company. “Solution providers seek vendors that can keep pace with their developing business and evolving client needs. CRN’s 2023 Partner Program Guide delivers deep insight into the strengths of each program, spotlighting the vendors dedicated to supporting their partner community and pushing positive change throughout the IT channel.”

To find out more about how partnering with Freshworks can lead to accelerated business growth and add value for you and your customers, visit Freshworks.com. 

About Freshworks

Freshworks Inc. (NASDAQ: FRSH) makes business software people love to use. Purpose-built for IT, customer support, sales and marketing teams, our products empower the people who power business. Freshworks is fast to onboard, priced affordably, built to delight, yet powerful enough to deliver critical business outcomes. Headquartered in San Mateo, California, Freshworks operates around the world to serve more than 63,000 customers including Bridgestone, Chargebee, DeliveryHero, ITV, Klarna, Multichoice, OfficeMax, TaylorMade and Vice Media. For the freshest company news visit www.freshworks.com and follow us on Facebook, LinkedIn and Twitter.

© 2023 Freshworks Inc. All rights reserved. Freshworks, Freshservice and the associated logos are trademarks or registered trademarks of Freshworks Inc. All other company, brand and product names may be trademarks or registered trademarks of their respective companies.

Media Contact:

Abigail Watts

pr@freshworks.com