Sales and Marketing
IT Service Management
Leverage an end-to-end, AI powered enterprise platform to unify customer experiences
The largest-ever study of its kind, insights from 1200+ go-to-market leaders
The rift between sales and marketing just seems to grow. In most businesses now, both teams act like two different organizations that plan, execute, and optimize two separate processes for the same customer. This needs to be fixed.
Why is the alignment between sales and marketing so crucial? Because companies where sales and marketing teams were not aligned in 2020 were 2X more likely to experience a revenue decline of over 20% compared to the previous year.
The report covers:
Impact of misalignment on revenue growth
The Alignment Gap - Aspiration vs reality
What sales and marketing teams demand from each other
Number 1 challenge to achieving true alignment
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“How do you unify sales and marketing teams, rather than optimize them each individually? Think about when a buyer moves between marketing and sales. Companies spend so long perfecting the handoff. But the customer doesn't want to be handed off from one function to the next. The customer wants the entire experience to be seamless, frictionless, logical, and relevant.”
“Most people will try normal strategies. They’ll say, "Let’s do a sales kickoff. Let's all get in a room and we’ll reveal how we're doing things now." That doesn't work. If you're going to move a legacy team over, you've got to find a sandbox.”
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