The rift between sales and marketing just seems to grow. In most businesses now, both teams act like two different organizations that plan, execute, and optimize two separate processes for the same customer. This needs to be fixed.

Why is the alignment between sales and marketing so crucial? Because companies where sales and marketing teams were not aligned in 2020 were 2X more likely to experience a revenue decline of over 20% compared to the previous year.

The report covers:

  • Impact of misalignment on revenue growth

  • The Alignment Gap - Aspiration vs reality 

  • What sales and marketing teams demand from each other

  • Number 1 challenge to achieving true alignment

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