The rift between sales and marketing just seems to grow. In most businesses now, both teams act like two different organizations that plan, execute, and optimize two separate processes for the same customer. This needs to be fixed. The survey findings will give you enough reasons why.


The report covers:

  • Impact of misalignment on revenue growth

  • The Alignment Gap - Aspiration vs reality 

  • What sales and marketing teams demand from each other

  • Number 1 challenge to achieving true alignment

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One Customer One Truth One Team



Nearly 2 out of every 3 sales leaders and more than 70% of marketers demand more visibility into the other’s work.


Freshworks CRM unites previously siloed sales and marketing systems into one platform that delivers a 360° customer view by capturing and combining customer experiences in one place.