Sally from sales and Mark from marketing should make a perfect team but they just don't get along. So why
should sales and marketing even work as one team?
The State of Sales and Marketing Alignment in 2021 report finds businesses without highly aligned teams in 2020 were 2X more likely to experience a revenue decline of over 20% compared to the previous year.
Dud leads, endless follow-up requests, and no deal context. Sally feels like Mark is setting her up to fail.
Visibility into the marketing funnel is the top alignment demand from sales leaders — with 57% of respondents demanding more transparency.
Non-stop complaints, demands for context, and no direction. Whatever Mark does, it’s never good enough for Sally.
Marketing leaders don’t know what happens to leads once they hand them off — 71% say they need better visibility into lower-funnel activity.
Friction, inefficiencies, and disruption in the workplace. When Sally and Mark fight, the rest of the organization suffers.
Teams that were not "highly aligned" in 2020 were 2X more likely to experience a revenue decline of more than 20% compared to the previous year.
We conducted the largest-ever study on Sales and Marketing alignment, drawing unparalleled insights from more than 1,200 go-to-market leaders from around the world.
Here is what you'll learn:
Impact of misalignment on business growth
The Alignment Gap - Aspiration vs reality
Number 1 challenge to achieving true alignment
Sally and Mark deserve better technology. They deserve a platform that unites their fractured sales and marketing systems and empowers them to win customers-for-life.
They need a Unified CRM. This new generation of AI-Powered tech combines sales automation, marketing, automation, chat, and telephone into one platform.
Nearly 2 out of every 3 sales leaders and more than 70% of marketers demand more visibility into the other’s work. Freshworks CRM unites previously siloed sales and marketing systems into one platform that delivers a 360° customer view by capturing and combining customer experiences in one place.
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