Session Overview

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Session #1 Session #2
  • The importance of having the right strategy in place before venturing into e-commerce
  • Is Direct-to-consumer (D2C) the right selling strategy in the next normal
  • Employing no-code tools to boost your online sales
  • Competitive Pricing — Deal-maker or deal-breaker
  • Criticality of logistics and inventory management for on-time delivery
  • Social Commerce — Creating a level-playing field for small and family-owned businesses
  • Are traditional marketing campaigns (OOH, TV spots, radio ads) still as relevant in today’s overtly digital marketing landscape
  • The impact of evolving consumer behavior and social distancing norms on the holiday season spending
  • Personalization in a contactless world
  • Beating customer choice paralysis through conversational commerce
  • Customer Loyalty Programs vs Customer Service — What's the #1 Brand Differentiator
  • Importance of on-time delivery and customer support in real-time
  • The importance of customer feedback in meeting customer expectations
  • How social listening helps you understand your customers' needs and gather valuable feedback

Speaker Lineup

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Saksham Sharda

Creative Director

Outgrow

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Vikram Bhaskaran

Senior Director, Marketing

Chargebee

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Miguel Adao

Head of Marketing, North America

Freshworks

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Sriram Sridhar

Founder & CEO

LateShipment.com

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Mike Greenberg

Lead Product Marketing Manager

SurveyMonkey