Effective Sales Operations

How can sales leaders get more from their CRM investment?



About Webinar:

In these times of efficiency, business leaders like you are looking to extract every ounce of efficiency from your CRM. But have you got what was promised to you?

Freshworks commissioned Forrester Consulting in March 2020 to evaluate businesses’ current state of CRM adoption, challenges faced, and future plans.

The results are (not) shocking:


kate leggett kate leggett
Kate Leggett

VP, Principal Analyst

Forrester Research

Kate is a leading market analyst for CRM and customer service solutions. She is a seasoned High-tech professional with extensive product marketing, product management and operations experience. She is an accomplished public speaker and frequently presents at industry events such as CRM Evolution. She has been published in The Wall Street Journal, Forbes magazine, and industry publications such as CRM Magazine, KM World, and Destination CRM. She also has experience in setting up and managing large offshore software development organizations