Mailchimp is a marketing automation and campaign management solution for Freshchat.
The plugin takes the campaign management functionalities of Mailchimp and places it right in your Freshchat portal.
Whenever you click on an individual user's chatbox, you can view the campaign progress of said user directly from the Freschat portal.
The integration introduces a multi-tasking functionality to your workflow, without you needing to switch tabs. The integration also aids in quicker decision making by providing you campaign data of users and their response to the campaign.
Visit Freshchat > Apps > Custom Apps
If the application is not present within the Custom Apps section, then click 'Get Custom Apps' from where you can install the integration.
Once you click 'Install', the integration would require you to enter the API key that you can get from Mailchimp. To get the API key, head over to your Mailchimp account. At the top right corner, click your 'Account' tab. A dropdown would open up. Click 'Account', and from there, copy/paste the API key.