Freshdesk Integration: Bring Sales and Support together

Exciting news for Freshworks CRM users who use Freshdesk! You can view and respond to support tickets, add ticket notes, and track ticket status right within Freshworks CRM by integrating your Freshdesk account (for free!).

Contact Sync

How to integrate?

Read our step-by-step guide on how to integrate.

Freshworks CRM-Freshdesk integration is available in all plans.

Five ways you can win

  1. Get a 360-degree view of your customer, and gain complete visibility of customer interactions from purchase to support.
  2. Experience the capability to view/add/reply tickets, and sync records as updates are seamlessly synced across both platforms.
  3. Improve customer support through meaningful conversations.
  4. Increase sales through upsell and cross-sell opportunities from proactive support.
  5. Empower yourself with a holistic approach to sales.

Boost customer satisfaction

Customer support and satisfaction is a key business metric. With the Freshworks CRM-Freshdesk integration, you can access support tickets in real-time from Freshworks CRM. You can also share adequate information about your customer with the assigned agent for a happy conversation.

Add note
See how Stacey, the support agent is informed of the customer’s need

You get a 360-degree view of your customer where you learn their progressing needs even beyond the first sale. Additionally, you can identify upsell and cross-sell opportunities through customers looking for upgrades or enhancements. Customer retention is vital for business growth, and it begins with delivering not just good, but excellent customer support.

Keep your business records updated

A 2-way sync ensures entities (contacts) are automatically updated in both places. You can choose the type of entities to be synced along with the direction of sync, or turn off sync.

Everyone has a different way of doing things, especially cross-teams. Entries in Freshdesk may differ from Freshworks CRM, and vice versa. For example, your support agent may record the job title for a contact as “Sales agent” in Freshdesk, and the same contact in Freshworks CRM could be listed as “Sales manager”. During the sync, existing info is not overwritten. Instead, only blank fields are updated accordingly.  Like, if a phone number exists in Freshdesk and not Freshsales, the relevant phone field is auto-populated, and sales agents don’t have to chase down phone numbers.

Customers want you to know who they are, and what they’re looking for. The more you know about your customers, the better you connect with them. By aggregating the scattered information through sync, you can deliver better sales and support.

FD Settings

Add new contacts from Freshdesk

Sometimes people may contact your support team for help. They’re potentially new contacts because they’ve shown interest in your business. This is a chance for sales that shouldn’t be missed. When a new person raises a support ticket in Freshdesk, the individual’s information can be imported into Freshworks CRM as a new contact, an example of how support can pave the way for potential sales.

Opening the lines of communication across your teams can bridge the gap in the transfer of essential customer information, and work to the advantage of your company. Achieving this through a CRM can seem farfetched, but with the right tools, you can reap the benefits, hassle-free, and cost-free without the bridge falling down.

Now, who’s built such a bridge? Freshworks CRM.

Comment below and let us know how this integration has helped you, and how we can make it better.

For all queries, contact us at crm-support@freshworks.com. We are always happy to help you!

Happy Selling!